Customers inside, customers outside: designing and succeeding with enterprise customer-centricity concepts, practices, and applications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Business Expert Press
2014
|
| Ausgabe: | First |
| Schriftenreihe: | 2013 digital library
Marketing strategy collection |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Title from PDF title page (viewed January 25, 2014). - Part of: 2013 digital library Includes bibliographical references (pages 125-126) and index Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base |
| Beschreibung: | 1 Online-Ressource (xxi, 129 p.) |
| ISBN: | 1606498975 9781606498972 |
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Datensatz im Suchindex
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
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| isbn | 1606498975 9781606498972 |
| language | English |
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| spelling | Lowenstein, Michael W. Verfasser aut Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications Michael W. Lowenstein First New York Business Expert Press 2014 1 Online-Ressource (xxi, 129 p.) txt rdacontent c rdamedia cr rdacarrier 2013 digital library Marketing strategy collection Title from PDF title page (viewed January 25, 2014). - Part of: 2013 digital library Includes bibliographical references (pages 125-126) and index Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base marketing customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Customer relations Relationship marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Wahrnehmung (DE-588)4064317-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s Marke (DE-588)4074577-6 s Wahrnehmung (DE-588)4064317-7 s DE-604 Erscheint auch als Druckausgabe 978-1-60649-896-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=686108 Aggregator Volltext |
| spellingShingle | Lowenstein, Michael W. Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications marketing customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Customer relations Relationship marketing Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Wahrnehmung (DE-588)4064317-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4074577-6 (DE-588)4316837-1 (DE-588)4064317-7 |
| title | Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications |
| title_auth | Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications |
| title_exact_search | Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications |
| title_full | Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications Michael W. Lowenstein |
| title_fullStr | Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications Michael W. Lowenstein |
| title_full_unstemmed | Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications Michael W. Lowenstein |
| title_short | Customers inside, customers outside |
| title_sort | customers inside customers outside designing and succeeding with enterprise customer centricity concepts practices and applications |
| title_sub | designing and succeeding with enterprise customer-centricity concepts, practices, and applications |
| topic | marketing customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Customer relations Relationship marketing Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Wahrnehmung (DE-588)4064317-7 gnd |
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