Marketing analytics: data-driven techniques with Microsoft Excel
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2014
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques-and achi |
| Beschreibung: | 1 Online-Ressource (xxx, 690 p.) Ill., graph. Darst. |
| ISBN: | 111837343X 1118417305 111843935X 9781118373439 9781118417300 9781118439357 |
Internformat
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| 500 | |a Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques-and achi | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 650 | 7 | |a Marketing |2 gnd | |
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Datensatz im Suchindex
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| author | Winston, Wayne L. 1950- |
| author_GND | (DE-588)134241614 |
| author_facet | Winston, Wayne L. 1950- |
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| author_sort | Winston, Wayne L. 1950- |
| author_variant | w l w wl wlw |
| building | Verbundindex |
| bvnumber | BV041990500 |
| classification_rvk | QP 650 ST 610 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)868721135 (DE-599)BVBBV041990500 |
| dewey-full | 658.80072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80072 |
| dewey-search | 658.80072 |
| dewey-sort | 3658.80072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041990500 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:10:01Z |
| institution | BVB |
| isbn | 111837343X 1118417305 111843935X 9781118373439 9781118417300 9781118439357 |
| language | English |
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| oclc_num | 868721135 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxx, 690 p.) Ill., graph. Darst. |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| spelling | Winston, Wayne L. 1950- Verfasser (DE-588)134241614 aut Marketing analytics data-driven techniques with Microsoft Excel Wayne L. Winston Hoboken Wiley 2014 1 Online-Ressource (xxx, 690 p.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques-and achi Microsoft Excel (Computer file) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Informatik gnd Marketing gnd Datenanalyse gnd EXCEL gnd Datenverarbeitung Wirtschaft Marketing research / Data processing EXCEL (DE-588)4138932-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Electronic books Marketing (DE-588)4037589-4 s Datenanalyse (DE-588)4123037-1 s EXCEL (DE-588)4138932-3 s DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=686065 Aggregator Volltext |
| spellingShingle | Winston, Wayne L. 1950- Marketing analytics data-driven techniques with Microsoft Excel Microsoft Excel (Computer file) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Informatik gnd Marketing gnd Datenanalyse gnd EXCEL gnd Datenverarbeitung Wirtschaft Marketing research / Data processing EXCEL (DE-588)4138932-3 gnd Marketing (DE-588)4037589-4 gnd Datenanalyse (DE-588)4123037-1 gnd |
| subject_GND | (DE-588)4138932-3 (DE-588)4037589-4 (DE-588)4123037-1 |
| title | Marketing analytics data-driven techniques with Microsoft Excel |
| title_auth | Marketing analytics data-driven techniques with Microsoft Excel |
| title_exact_search | Marketing analytics data-driven techniques with Microsoft Excel |
| title_full | Marketing analytics data-driven techniques with Microsoft Excel Wayne L. Winston |
| title_fullStr | Marketing analytics data-driven techniques with Microsoft Excel Wayne L. Winston |
| title_full_unstemmed | Marketing analytics data-driven techniques with Microsoft Excel Wayne L. Winston |
| title_short | Marketing analytics |
| title_sort | marketing analytics data driven techniques with microsoft excel |
| title_sub | data-driven techniques with Microsoft Excel |
| topic | Microsoft Excel (Computer file) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Informatik gnd Marketing gnd Datenanalyse gnd EXCEL gnd Datenverarbeitung Wirtschaft Marketing research / Data processing EXCEL (DE-588)4138932-3 gnd Marketing (DE-588)4037589-4 gnd Datenanalyse (DE-588)4123037-1 gnd |
| topic_facet | Microsoft Excel (Computer file) BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Informatik Marketing Datenanalyse EXCEL Datenverarbeitung Wirtschaft Marketing research / Data processing |
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