Evaluating public relations: a guide to planning, research and measurement
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
2014
|
| Edition: | Third ed. |
| Series: | PR in practice series
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (208 S.) |
| ISBN: | 9780749468903 9780749468897 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041984481 | ||
| 003 | DE-604 | ||
| 005 | 20150310 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140721s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9780749468903 |c Online |9 978-0-7494-6890-3 | ||
| 020 | |a 9780749468897 |c Print |9 978-0-7494-6889-7 | ||
| 035 | |a (ZDB-30-PQE)ebr10878547 | ||
| 035 | |a (OCoLC)880827283 | ||
| 035 | |a (DE-599)BVBBV041984481 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 659.2 |2 23 | |
| 100 | 1 | |a Watson, Tom |d 1950- |e Verfasser |0 (DE-588)137019270 |4 aut | |
| 245 | 1 | 0 | |a Evaluating public relations |b a guide to planning, research and measurement |c Tom Watson and Paul Noble |
| 250 | |a Third ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 2014 | |
| 300 | |a 1 Online-Ressource (208 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a PR in practice series | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Public relations / Evaluation | |
| 650 | 4 | |a Public relations / Evaluation / Case studies | |
| 653 | |a Electronic books | ||
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Noble, Paul |e Verfasser |4 aut | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027426862 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1694817 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804152386667675648 |
|---|---|
| any_adam_object | |
| author | Watson, Tom 1950- Noble, Paul |
| author_GND | (DE-588)137019270 |
| author_facet | Watson, Tom 1950- Noble, Paul |
| author_role | aut aut |
| author_sort | Watson, Tom 1950- |
| author_variant | t w tw p n pn |
| building | Verbundindex |
| bvnumber | BV041984481 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10878547 (OCoLC)880827283 (DE-599)BVBBV041984481 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01505nmm a2200421zc 4500</leader><controlfield tag="001">BV041984481</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150310 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140721s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749468903</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-7494-6890-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749468897</subfield><subfield code="c">Print</subfield><subfield code="9">978-0-7494-6889-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10878547</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)880827283</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041984481</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Watson, Tom</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137019270</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Evaluating public relations</subfield><subfield code="b">a guide to planning, research and measurement</subfield><subfield code="c">Tom Watson and Paul Noble</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (208 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">PR in practice series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations / Evaluation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations / Evaluation / Case studies</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Noble, Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027426862</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1694817</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV041984481 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:09:53Z |
| institution | BVB |
| isbn | 9780749468903 9780749468897 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027426862 |
| oclc_num | 880827283 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (208 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | PR in practice series |
| spelling | Watson, Tom 1950- Verfasser (DE-588)137019270 aut Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble Third ed. London Kogan Page 2014 1 Online-Ressource (208 S.) txt rdacontent c rdamedia cr rdacarrier PR in practice series Includes bibliographical references and index Public relations / Evaluation Public relations / Evaluation / Case studies Electronic books (DE-588)4522595-3 Fallstudiensammlung gnd-content Noble, Paul Verfasser aut |
| spellingShingle | Watson, Tom 1950- Noble, Paul Evaluating public relations a guide to planning, research and measurement Public relations / Evaluation Public relations / Evaluation / Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Evaluating public relations a guide to planning, research and measurement |
| title_auth | Evaluating public relations a guide to planning, research and measurement |
| title_exact_search | Evaluating public relations a guide to planning, research and measurement |
| title_full | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_fullStr | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_full_unstemmed | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_short | Evaluating public relations |
| title_sort | evaluating public relations a guide to planning research and measurement |
| title_sub | a guide to planning, research and measurement |
| topic | Public relations / Evaluation Public relations / Evaluation / Case studies |
| topic_facet | Public relations / Evaluation Public relations / Evaluation / Case studies Fallstudiensammlung |
| work_keys_str_mv | AT watsontom evaluatingpublicrelationsaguidetoplanningresearchandmeasurement AT noblepaul evaluatingpublicrelationsaguidetoplanningresearchandmeasurement |