Evaluating public relations: a guide to planning, research and measurement
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2014
|
| Ausgabe: | Third ed. |
| Schriftenreihe: | PR in practice series
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (208 S.) |
| ISBN: | 9780749468903 9780749468897 |
Internformat
MARC
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| 082 | 0 | |a 659.2 |2 23 | |
| 100 | 1 | |a Watson, Tom |d 1950- |e Verfasser |0 (DE-588)137019270 |4 aut | |
| 245 | 1 | 0 | |a Evaluating public relations |b a guide to planning, research and measurement |c Tom Watson and Paul Noble |
| 250 | |a Third ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 2014 | |
| 300 | |a 1 Online-Ressource (208 S.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a PR in practice series | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Public relations / Evaluation | |
| 650 | 4 | |a Public relations / Evaluation / Case studies | |
| 653 | |a Electronic books | ||
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Watson, Tom 1950- Noble, Paul |
| author_GND | (DE-588)137019270 |
| author_facet | Watson, Tom 1950- Noble, Paul |
| author_role | aut aut |
| author_sort | Watson, Tom 1950- |
| author_variant | t w tw p n pn |
| building | Verbundindex |
| bvnumber | BV041984481 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10878547 (OCoLC)880827283 (DE-599)BVBBV041984481 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third ed. |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:09:53Z |
| institution | BVB |
| isbn | 9780749468903 9780749468897 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027426862 |
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| physical | 1 Online-Ressource (208 S.) |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | PR in practice series |
| spelling | Watson, Tom 1950- Verfasser (DE-588)137019270 aut Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble Third ed. London Kogan Page 2014 1 Online-Ressource (208 S.) txt rdacontent c rdamedia cr rdacarrier PR in practice series Includes bibliographical references and index Public relations / Evaluation Public relations / Evaluation / Case studies Electronic books (DE-588)4522595-3 Fallstudiensammlung gnd-content Noble, Paul Verfasser aut |
| spellingShingle | Watson, Tom 1950- Noble, Paul Evaluating public relations a guide to planning, research and measurement Public relations / Evaluation Public relations / Evaluation / Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Evaluating public relations a guide to planning, research and measurement |
| title_auth | Evaluating public relations a guide to planning, research and measurement |
| title_exact_search | Evaluating public relations a guide to planning, research and measurement |
| title_full | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_fullStr | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_full_unstemmed | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_short | Evaluating public relations |
| title_sort | evaluating public relations a guide to planning research and measurement |
| title_sub | a guide to planning, research and measurement |
| topic | Public relations / Evaluation Public relations / Evaluation / Case studies |
| topic_facet | Public relations / Evaluation Public relations / Evaluation / Case studies Fallstudiensammlung |
| work_keys_str_mv | AT watsontom evaluatingpublicrelationsaguidetoplanningresearchandmeasurement AT noblepaul evaluatingpublicrelationsaguidetoplanningresearchandmeasurement |