Location is (still) everything: the surprising influence of the real world on how we search, shop, and sell in the virtual one
"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
2014
|
| Schlagworte: | |
| Zusammenfassung: | "Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants...but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives".. |
| Beschreibung: | 225 S. |
| ISBN: | 9780544262270 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041984187 | ||
| 003 | DE-604 | ||
| 005 | 20140807 | ||
| 007 | t | ||
| 008 | 140721s2014 xxu |||| 00||| eng d | ||
| 010 | |a 013050979 | ||
| 020 | |a 9780544262270 |9 978-0-544-26227-0 | ||
| 035 | |a (OCoLC)889468135 | ||
| 035 | |a (DE-599)BVBBV041984187 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-739 | ||
| 050 | 0 | |a HF5548.32 | |
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a QR 760 |0 (DE-625)142080: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Bell, David R. |e Verfasser |0 (DE-588)171791010 |4 aut | |
| 245 | 1 | 0 | |a Location is (still) everything |b the surprising influence of the real world on how we search, shop, and sell in the virtual one |c David R. Bell |
| 264 | 1 | |c 2014 | |
| 300 | |a 225 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | |a "Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants...but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Commercial Policy |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Electronic commerce |x Social aspects | |
| 650 | 4 | |a Electronic commerce |x Psychological aspects | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumers |x Psychology | |
| 650 | 4 | |a Consumption (Economics) | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Commercial Policy | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Consumer Behavior | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027426571 | ||
Datensatz im Suchindex
| _version_ | 1804152386364637184 |
|---|---|
| any_adam_object | |
| author | Bell, David R. |
| author_GND | (DE-588)171791010 |
| author_facet | Bell, David R. |
| author_role | aut |
| author_sort | Bell, David R. |
| author_variant | d r b dr drb |
| building | Verbundindex |
| bvnumber | BV041984187 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 |
| callnumber-search | HF5548.32 |
| callnumber-sort | HF 45548.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 QR 760 QW 300 |
| ctrlnum | (OCoLC)889468135 (DE-599)BVBBV041984187 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02864nam a2200565 c 4500</leader><controlfield tag="001">BV041984187</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140807 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140721s2014 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">013050979</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780544262270</subfield><subfield code="9">978-0-544-26227-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)889468135</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041984187</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5548.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 760</subfield><subfield code="0">(DE-625)142080:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bell, David R.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171791010</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Location is (still) everything</subfield><subfield code="b">the surprising influence of the real world on how we search, shop, and sell in the virtual one</subfield><subfield code="c">David R. Bell</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">225 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants...but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives"..</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Commercial Policy</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers</subfield><subfield code="x">Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumption (Economics)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Commercial Policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027426571</subfield></datafield></record></collection> |
| id | DE-604.BV041984187 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:09:53Z |
| institution | BVB |
| isbn | 9780544262270 |
| language | English |
| lccn | 013050979 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027426571 |
| oclc_num | 889468135 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | 225 S. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| record_format | marc |
| spelling | Bell, David R. Verfasser (DE-588)171791010 aut Location is (still) everything the surprising influence of the real world on how we search, shop, and sell in the virtual one David R. Bell 2014 225 S. txt rdacontent n rdamedia nc rdacarrier "Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants...but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives".. BUSINESS & ECONOMICS / Commercial Policy bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Gesellschaft Psychologie Wirtschaft Electronic commerce Social aspects Electronic commerce Psychological aspects Internet marketing Consumer behavior Consumers Psychology Consumption (Economics) BUSINESS & ECONOMICS / Commercial Policy BUSINESS & ECONOMICS / Consumer Behavior Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 |
| spellingShingle | Bell, David R. Location is (still) everything the surprising influence of the real world on how we search, shop, and sell in the virtual one BUSINESS & ECONOMICS / Commercial Policy bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Gesellschaft Psychologie Wirtschaft Electronic commerce Social aspects Electronic commerce Psychological aspects Internet marketing Consumer behavior Consumers Psychology Consumption (Economics) BUSINESS & ECONOMICS / Commercial Policy BUSINESS & ECONOMICS / Consumer Behavior Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4062644-1 |
| title | Location is (still) everything the surprising influence of the real world on how we search, shop, and sell in the virtual one |
| title_auth | Location is (still) everything the surprising influence of the real world on how we search, shop, and sell in the virtual one |
| title_exact_search | Location is (still) everything the surprising influence of the real world on how we search, shop, and sell in the virtual one |
| title_full | Location is (still) everything the surprising influence of the real world on how we search, shop, and sell in the virtual one David R. Bell |
| title_fullStr | Location is (still) everything the surprising influence of the real world on how we search, shop, and sell in the virtual one David R. Bell |
| title_full_unstemmed | Location is (still) everything the surprising influence of the real world on how we search, shop, and sell in the virtual one David R. Bell |
| title_short | Location is (still) everything |
| title_sort | location is still everything the surprising influence of the real world on how we search shop and sell in the virtual one |
| title_sub | the surprising influence of the real world on how we search, shop, and sell in the virtual one |
| topic | BUSINESS & ECONOMICS / Commercial Policy bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Gesellschaft Psychologie Wirtschaft Electronic commerce Social aspects Electronic commerce Psychological aspects Internet marketing Consumer behavior Consumers Psychology Consumption (Economics) BUSINESS & ECONOMICS / Commercial Policy BUSINESS & ECONOMICS / Consumer Behavior Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Commercial Policy BUSINESS & ECONOMICS / Consumer Behavior Gesellschaft Psychologie Wirtschaft Electronic commerce Social aspects Electronic commerce Psychological aspects Internet marketing Consumer behavior Consumers Psychology Consumption (Economics) Online-Marketing Verbraucherverhalten |
| work_keys_str_mv | AT belldavidr locationisstilleverythingthesurprisinginfluenceoftherealworldonhowwesearchshopandsellinthevirtualone |