Simonson, I., & Rosen, E. (2014). Absolute value: What really influences customers in the age of (nearly) perfect information (1. edition.). Harper Business.
Chicago Style (17th ed.) CitationSimonson, Itamar, and Emanuel Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. 1. edition. New York, NY: Harper Business, 2014.
MLA (9th ed.) CitationSimonson, Itamar, and Emanuel Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. 1. edition. Harper Business, 2014.
Warning: These citations may not always be 100% accurate.