Absolute value: what really influences customers in the age of (nearly) perfect information
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Harper Business
2014
|
| Ausgabe: | 1. edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies |
| Beschreibung: | Includes bibliographical references (pages 195-219) and index |
| Beschreibung: | XV, 232 S. 24 cm |
| ISBN: | 9780062215673 0062215671 |
Internformat
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| 245 | 1 | 0 | |a Absolute value |b what really influences customers in the age of (nearly) perfect information |c Itamar Simonson and Emanuel Rosen |
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Datensatz im Suchindex
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|---|---|
| adam_text | ABSOLUTE VALUE
/ SIMONSON, ITAMAR [AUTHOR.]
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
I: THE SHIFT FROM RELATIVE TO ABSOLUTE. FROM RELATIVE TO ABSOLUTE ; THE
DECLINE OF IRRATIONALITY ; NEW PATTERNS IN CONSUMER DECISION MAKING ;
WHY WE RE BULLISH ABOUT ABSOLUTE VALUES
II: HOW MARKETING CHANGES FOREVER. WHEN BRANDS MEAN LESS ; SATISFACTION,
LOYALTY, AND THE FUTURE OF PAST EXPERIENCE ; ABSOLUTE DIFFUSION : FROM
PINEHURST TO PINTEREST ; POINTLESS POSITIONING AND PERSUASION
III: A NEW FRAMEWORK. THE INFLUENCE MIX ; COMMUNICATION : MATCH YOUR
CUSTOMERS INFLUENCE MIX ; MARKET RESEARCH : FROM PREDICTING TO TRACKING
; SEGMENT EVOLUTION : FROM SUSCEPTIBLE TO SAVVY ; THE FUTURE OF THE
ABSOLUTE ; ABSOLUTE BUSINESS : A FINAL WORD
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9780062215673 0062215671 |
| language | English |
| lccn | 013478768 |
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| spelling | Simonson, Itamar Verfasser (DE-588)170906817 aut Absolute value what really influences customers in the age of (nearly) perfect information Itamar Simonson and Emanuel Rosen 1. edition New York, NY Harper Business 2014 XV, 232 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 195-219) and index Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies Marketing Verbraucherverhalten Markenpolitik Kundenorientierung Kundenmanagement Markenartikel Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kauf (DE-588)4128692-3 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Markenpolitik (DE-588)4144679-3 s Kundenorientierung (DE-588)4316837-1 s DE-604 Kauf (DE-588)4128692-3 s Entscheidungsprozess (DE-588)4121202-2 s Rosen, Emanuel Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027426093&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Simonson, Itamar Rosen, Emanuel Absolute value what really influences customers in the age of (nearly) perfect information Marketing Verbraucherverhalten Markenpolitik Kundenorientierung Kundenmanagement Markenartikel Entscheidungsprozess (DE-588)4121202-2 gnd Markenpolitik (DE-588)4144679-3 gnd Kauf (DE-588)4128692-3 gnd Kundenorientierung (DE-588)4316837-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4121202-2 (DE-588)4144679-3 (DE-588)4128692-3 (DE-588)4316837-1 (DE-588)4062644-1 |
| title | Absolute value what really influences customers in the age of (nearly) perfect information |
| title_auth | Absolute value what really influences customers in the age of (nearly) perfect information |
| title_exact_search | Absolute value what really influences customers in the age of (nearly) perfect information |
| title_full | Absolute value what really influences customers in the age of (nearly) perfect information Itamar Simonson and Emanuel Rosen |
| title_fullStr | Absolute value what really influences customers in the age of (nearly) perfect information Itamar Simonson and Emanuel Rosen |
| title_full_unstemmed | Absolute value what really influences customers in the age of (nearly) perfect information Itamar Simonson and Emanuel Rosen |
| title_short | Absolute value |
| title_sort | absolute value what really influences customers in the age of nearly perfect information |
| title_sub | what really influences customers in the age of (nearly) perfect information |
| topic | Marketing Verbraucherverhalten Markenpolitik Kundenorientierung Kundenmanagement Markenartikel Entscheidungsprozess (DE-588)4121202-2 gnd Markenpolitik (DE-588)4144679-3 gnd Kauf (DE-588)4128692-3 gnd Kundenorientierung (DE-588)4316837-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Verbraucherverhalten Markenpolitik Kundenorientierung Kundenmanagement Markenartikel Entscheidungsprozess Kauf |
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