Dynamic customer strategy: today's CRM
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2014
|
| Ausgabe: | First edition |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Part of: 2014 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (pages 149-150) and index Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change |
| Beschreibung: | 1 Online-Ressource (156 S.) |
| ISBN: | 9781606496978 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041983313 | ||
| 003 | DE-604 | ||
| 005 | 20150121 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140721s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781606496978 |c Online |9 978-1-60649-697-8 | ||
| 035 | |a (ZDB-30-PQE)ebr10821748 | ||
| 035 | |a (OCoLC)867482208 | ||
| 035 | |a (DE-599)BVBBV041983313 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.812 |2 23 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Tanner, John F. |e Verfasser |0 (DE-588)133748456 |4 aut | |
| 245 | 1 | 0 | |a Dynamic customer strategy |b today's CRM |c John F. Tanner, Jr |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, NY |b Business Expert Press |c 2014 | |
| 300 | |a 1 Online-Ressource (156 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing strategy collection | |
| 500 | |a Part of: 2014 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader | ||
| 500 | |a Includes bibliographical references (pages 149-150) and index | ||
| 500 | |a Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change | ||
| 505 | 0 | |a 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index | |
| 650 | 4 | |a big data | |
| 650 | 4 | |a customer relationship management | |
| 650 | 4 | |a customer strategy | |
| 650 | 4 | |a omnichannel marketing | |
| 650 | 4 | |a multichannel marketing | |
| 650 | 4 | |a shopper journey | |
| 650 | 4 | |a path to purchase | |
| 650 | 4 | |a attribution modeling | |
| 650 | 4 | |a dynamic customer strategy | |
| 650 | 4 | |a integrated marketing management | |
| 650 | 4 | |a marketing automation | |
| 650 | 4 | |a Customer relations / Management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-60649-696-1 |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027425713 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1582127 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804152385277263872 |
|---|---|
| any_adam_object | |
| author | Tanner, John F. |
| author_GND | (DE-588)133748456 |
| author_facet | Tanner, John F. |
| author_role | aut |
| author_sort | Tanner, John F. |
| author_variant | j f t jf jft |
| building | Verbundindex |
| bvnumber | BV041983313 |
| classification_rvk | QP 620 |
| collection | ZDB-38-EBR |
| contents | 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index |
| ctrlnum | (ZDB-30-PQE)ebr10821748 (OCoLC)867482208 (DE-599)BVBBV041983313 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03107nmm a2200553zc 4500</leader><controlfield tag="001">BV041983313</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150121 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140721s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606496978</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-60649-697-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10821748</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)867482208</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041983313</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tanner, John F.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133748456</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Dynamic customer strategy</subfield><subfield code="b">today's CRM</subfield><subfield code="c">John F. Tanner, Jr</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (156 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing strategy collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Part of: 2014 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 149-150) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">big data</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">customer relationship management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">customer strategy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">omnichannel marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">multichannel marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">shopper journey</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">path to purchase</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">attribution modeling</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">dynamic customer strategy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">integrated marketing management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">marketing automation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations / Management</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-60649-696-1</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027425713</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1582127</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV041983313 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:09:52Z |
| institution | BVB |
| isbn | 9781606496978 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027425713 |
| oclc_num | 867482208 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (156 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spelling | Tanner, John F. Verfasser (DE-588)133748456 aut Dynamic customer strategy today's CRM John F. Tanner, Jr First edition New York, NY Business Expert Press 2014 1 Online-Ressource (156 S.) txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Part of: 2014 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (pages 149-150) and index Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index big data customer relationship management customer strategy omnichannel marketing multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation Customer relations / Management Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-696-1 |
| spellingShingle | Tanner, John F. Dynamic customer strategy today's CRM 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index big data customer relationship management customer strategy omnichannel marketing multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation Customer relations / Management |
| title | Dynamic customer strategy today's CRM |
| title_auth | Dynamic customer strategy today's CRM |
| title_exact_search | Dynamic customer strategy today's CRM |
| title_full | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_fullStr | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_full_unstemmed | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_short | Dynamic customer strategy |
| title_sort | dynamic customer strategy today s crm |
| title_sub | today's CRM |
| topic | big data customer relationship management customer strategy omnichannel marketing multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation Customer relations / Management |
| topic_facet | big data customer relationship management customer strategy omnichannel marketing multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation Customer relations / Management |
| work_keys_str_mv | AT tannerjohnf dynamiccustomerstrategytodayscrm |