Global brand power: leveraging branding for long-term growth
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Wharton Digital Press
2013
|
| Series: | Wharton executive essentials
|
| Subjects: | |
| Physical Description: | 1 Online-Ressource (125 p) |
| ISBN: | 9781613630259 9781613630266 |
Staff View
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Record in the Search Index
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| id | DE-604.BV041983305 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:52:24Z |
| institution | BVB |
| isbn | 9781613630259 9781613630266 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027425705 |
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| physical | 1 Online-Ressource (125 p) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Wharton Digital Press |
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| series2 | Wharton executive essentials |
| spellingShingle | Kahn, Barbara E. Global brand power leveraging branding for long-term growth Branding (Marketing) New products Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4074577-6 |
| title | Global brand power leveraging branding for long-term growth |
| title_auth | Global brand power leveraging branding for long-term growth |
| title_exact_search | Global brand power leveraging branding for long-term growth |
| title_full | Global brand power leveraging branding for long-term growth Barbara E. Kahn |
| title_fullStr | Global brand power leveraging branding for long-term growth Barbara E. Kahn |
| title_full_unstemmed | Global brand power leveraging branding for long-term growth Barbara E. Kahn |
| title_short | Global brand power |
| title_sort | global brand power leveraging branding for long term growth |
| title_sub | leveraging branding for long-term growth |
| topic | Branding (Marketing) New products Marke (DE-588)4074577-6 gnd |
| topic_facet | Branding (Marketing) New products Marke |
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