Global brand power: leveraging branding for long-term growth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Wharton Digital Press
2013
|
| Schriftenreihe: | Wharton executive essentials
|
| Schlagworte: | |
| Beschreibung: | 1 Online-Ressource (125 p) |
| ISBN: | 9781613630259 9781613630266 |
Internformat
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| 020 | |a 9781613630266 |c Print |9 978-1-61363-026-6 | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 588482 |
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| _version_ | 1806179600293691392 |
| any_adam_object | |
| author | Kahn, Barbara E. |
| author_facet | Kahn, Barbara E. |
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| author_sort | Kahn, Barbara E. |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041983305 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:11:35Z |
| institution | BVB |
| isbn | 9781613630259 9781613630266 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027425705 |
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| physical | 1 Online-Ressource (125 p) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wharton Digital Press |
| record_format | marc |
| series2 | Wharton executive essentials |
| spellingShingle | Kahn, Barbara E. Global brand power leveraging branding for long-term growth Branding (Marketing) New products Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4074577-6 |
| title | Global brand power leveraging branding for long-term growth |
| title_auth | Global brand power leveraging branding for long-term growth |
| title_exact_search | Global brand power leveraging branding for long-term growth |
| title_full | Global brand power leveraging branding for long-term growth Barbara E. Kahn |
| title_fullStr | Global brand power leveraging branding for long-term growth Barbara E. Kahn |
| title_full_unstemmed | Global brand power leveraging branding for long-term growth Barbara E. Kahn |
| title_short | Global brand power |
| title_sort | global brand power leveraging branding for long term growth |
| title_sub | leveraging branding for long-term growth |
| topic | Branding (Marketing) New products Marke (DE-588)4074577-6 gnd |
| topic_facet | Branding (Marketing) New products Marke |
| work_keys_str_mv | AT kahnbarbarae globalbrandpowerleveragingbrandingforlongtermgrowth |