Verfügbarkeit: Digital Wine :: THWS Bibkatalog

Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries

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Bibliographische Detailangaben
Hauptverfasser:	Brabazon, Tara 1969- (VerfasserIn), Winter, Mick (VerfasserIn), Gandy, Bryn (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Singapore Springer 2014
Schriftenreihe:	SpringerBriefs in Business
Schlagworte:	Management Wirtschaft Economics Marketing Entrepreneurship Economics/Management Science
Online-Zugang:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	Online-Ressource (VII, 135 p. 36 illus, online resource)
ISBN:	9789812870599
DOI:	10.1007/978-981-287-059-9

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Datensatz im Suchindex

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adam_text	DIGITAL WINE / BRABAZON, TARA : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS CHAPTER 1: INTRODUCTION: FREE, MOBILE AND USEFUL: THE RISE AND RISE OF QR CODES PART ONE:QR CODES:POTENTIAL, POSSIBILITIES AND TRAJECTORIES CHAPTER 2:QR CODES AND THE DIALOGUE BETWEEN ANALOGUE AND DIGITAL CHAPTER 3: FORM FOLLOWS FUNCTION: HOW TO USE QR CODES PART TWO:FROM PUSH TO PULL MEDIA CHAPTER 4:FROM SOCIAL NETWORKING TO GEOSOCIAL NETWORKING CHAPTER 5: DISINTERMEDIATION AND REINTERMEDIATION: FROM PROFESSIONAL TO AMATEUR TO PROFESSIONAL? CHAPTER 6: SOCIAL NETWORKING: MOVING BEYOND SPACE AND TIME PART THREE:INTEGRATING WINE MEDIA CHAPTER 7:QR CODES AND WINE MEDIA CHAPTER 8:MARK(ET)ING THE BOTTLE:USING QR CODES TO BUILD NEW WINE REGIONS PART FOUR:NEW ZEALAND AND THE POTENTIAL OF QR CODES IN REGIONS AND SMALL NATIONS CHAPTER 9:WORLD FAMOUS IN NEW ZEALAND CHAPTER 10:100% NEW ZEALAND CHAPTER 11:CREATIVE INDUSTRIES: A PINOT IN ONE HAND, A THROTTLE IN THE OTHER CHAPTER 12: CONCLUSION DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. DIGITAL WINE / BRABAZON, TARA : 2014 ABSTRACT / INHALTSTEXT THIS BOOK EXPLORES THE WAY IN WHICH QR CODES (QUICK RESPONSE CODES) CAN HELP THE WINE INDUSTRY FACILITATE DISTRIBUTION AND MORE EFFECTIVELY MARKET AND SELL THEIR PRODUCT. IT EXAMINES THE INTERVENTIONS, INVENTION AND OPPORTUNITIES BROUGHT ABOUT BY QR CODES FOR THE WINE INDUSTRY. IT ALSO INVESTIGATES HOW QR CODES CAN HELP ENABLE REGIONAL DEVELOPMENT AS WELL AS INFORMATION AND KNOWLEDGE ABOUT WINEMAKERS AND REGIONS. THE BOOK BEGINS WITH AN INTRODUCTION TO QR CODES. IT EXPLAINS HOW TO USE THEM AS WELL AS SHOWS HOW QR CODES COMBINE ANALOGUE AND ONLINE PROMOTION AND INFORMATION DISSEMINATION. NEXT, THE BOOK EXPLORES STRATEGIES AND EXAMPLES FROM THE CREATIVE INDUSTRIES, SMALL NATION THEORY AND EMERGING WINE INDUSTRIES. IT THEN GOES ON TO EXAMINE HOW TO INTEGRATE QR CODES WITH WINE MEDIA, INCLUDING MARKETING THE BOTTLE AND USING QR CODES TO BUILD NEW WINE REGIONS. THE BOOK CONCLUDES WITH A CASE STUDY OF HOW AOTEAROA/NEW ZEALAND WINE PRODUCERS DEPLOY QR CODES. QR CODES CAN STORE, AND DIGITALLY PRESENT, A RANGE OF HELPFUL DATA, INCLUDING URL LINKS, GEO-COORDINATES AND TEXT, AND CAN BE SCANNED BY SMART PHONES, MAKING THEM A USEFUL MARKETING AND BUSINESS TOOL. PRESENTING DETAIL RESEARCH ON HOW QR CODES CAN ENHANCE THE RELATIONSHIP BETWEEN PRODUCERS AND CONSUMERS AS WELL AS AID REGIONAL DEVELOPMENT IN THE WINE INDUSTRY, THIS BOOK WILL BE OF INTEREST TO ACADEMICS FOCUSING ON WINE STUDIES, SMALL AND MEDIUM SIZED ENTERPRISES (SMES), AND PRACTITIONERS AND RESEARCHERS FROM THE CREATIVE INDUSTRIES SECTOR. IN ADDITION, WHILE THIS BOOK FOCUSES ON THE WINE INDUSTRY, THE INFORMATION THAT IT PRESENTS ABOUT QR CODES IS RELEVANT AND APPLICABLE FOR AN ARRAY OF INDUSTRIES THAT REQUIRE A TETHER BETWEEN ANALOGUE AND DIGITAL, PHYSICAL AND VIRTUAL, ESPECIALLY FOOD AND PRIMARY PRODUCTION DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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spellingShingle	Brabazon, Tara 1969- Winter, Mick Gandy, Bryn Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries Management Wirtschaft Economics Marketing Entrepreneurship Economics/Management Science
title	Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries
title_auth	Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries
title_exact_search	Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries
title_full	Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries Tara Brabazon, Mick Winter, Bryn Gandy
title_fullStr	Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries Tara Brabazon, Mick Winter, Bryn Gandy
title_full_unstemmed	Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries Tara Brabazon, Mick Winter, Bryn Gandy
title_short	Digital Wine
title_sort	digital wine how qr codes facilitate new markets for small wine industries
title_sub	How QR Codes Facilitate New Markets for Small Wine Industries
topic	Management Wirtschaft Economics Marketing Entrepreneurship Economics/Management Science
topic_facet	Management Wirtschaft Economics Marketing Entrepreneurship Economics/Management Science
url	https://doi.org/10.1007/978-981-287-059-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027412423&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027412423&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT brabazontara digitalwinehowqrcodesfacilitatenewmarketsforsmallwineindustries AT wintermick digitalwinehowqrcodesfacilitatenewmarketsforsmallwineindustries AT gandybryn digitalwinehowqrcodesfacilitatenewmarketsforsmallwineindustries

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