Successful international new product launches in the consumer goods industry:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Münster
Lit
2014
|
| Schriftenreihe: | Unternehmensforschung
4 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IV, 293 S. graph. Darst. |
| ISBN: | 9783643903839 |
Internformat
MARC
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| 245 | 1 | 0 | |a Successful international new product launches in the consumer goods industry |c Claudia Reichl |
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Datensatz im Suchindex
| _version_ | 1804152344912330752 |
|---|---|
| adam_text | CONTENTS
PREFACE 1
1 INTRODUCTION 3
1.1 RELEVANCE AND PROBLEM STATEMENT 3
1.2 OBJECTIVES AND RESEARCH QUESTIONS 11
1.3 STRUCTURE 13
2 BASIS OF THE INVESTIGATION 15
2.1 TERMINOLOGY 15
2 1.1 THE MEANING OF NEW PRODUCT 15
2.1.2 THE MEANING OF INTERNATIONAL NEW PRODUCT LAUNCH . . 17
2.1.3 THE MEANING OF BARRIERS TO INTERNATIONAL NEW
PRODUCT LAUNCHES 22
2.1.4 THE MEANING OF STAKEHOLDER 24
2.1.5 THE MEANING OF FOREIGN MARKET UNCERTAINTY 28
2.2 CURRENT STATE OF RESEARCH 30
2.2.1 INTRODUCTION TO THE AREA OF INTERNATIONAL NEW PRODUCT
LAUNCHES 30
2.2.2 CURRENT STATE OF RESEARCH ON INTERNATIONAL NEW
PRODUCT LAUNCHES 31
2.2.3 ANALYSIS OF THE RELEVANT RESEARCH STUDIES 34
3 THEORETICAL BASIS OF THE INVESTIGATION 39
3.1 OVERVIEW OF THE THEORETICAL REFERENCE POINTS 40
3.2 BARRIERS TO INTERNATIONAL NEW PRODUCT LAUNCHES 44
3.2.1 INTERNAL BARRIERS 45
3.2.2 EXTERNAL BARRIERS 48
3.3 STAKEHOLDER THEORY 56
3.3.1 THE ORIGIN 57
3.3.2 PERSPECTIVES OF THE STAKEHOLDER THEORY 59
HTTP://D-NB.INFO/1052589553
II
CONTENTS
3.3.3 MANAGEMENT OF STAKEHOLDER INTERACTION 68
3.3.4 LINKS TO SUCCESSFUL INTERNATIONAL NEW PRODUCT
LAUNCHES 77
3.3.5 DEMARCATION OF THE STAKEHOLDER THEORY TO RELATED
THEORIES 79
3.4 CONTINGENCY THEORY 81
4 DEVELOPMENT OF THE INVESTIGATION MODEL 83
4.1 CONCEPTUALISATION OF CONSTRUCTS AND DERIVATION OF
HYPOTHESES 83
4.1.1 CONSTRUCTS OF STAKEHOLDER INTERACTION 83
4.1.1.1 INTERACTION WITH INTERNAL STAKEHOLDERS 84
4.1.1.2 INTERACTION WITH EXTERNAL STAKEHOLDERS 90
4.1.2 CONSTRUCT OF INTERNATIONAL NEW PRODUCT PERFORMANCE . .110
4.1.3 CONSTRUCT OF FOREIGN MARKET UNCERTAINTY 114
4.1.3.1 FOREIGN MARKET UNCERTAINTY AS A MODERATING
CONSTRUCT 114
4.1.3.2 THE MODERATING EFFECT OF FOREIGN MARKET
UNCERTAINTY 116
4.1.4 CORPORATE AGE AND INTERNATIONAL EXPERIENCE AS
CONTROL VARIABLES 126
4.2 DEVELOPMENT OF THE RESEARCH FRAMEWORK 128
5 METHODOLOGY OF THE INVESTIGATION 131
5.1 CAUSAL ANALYSIS AND STRUCTURAL EQUATION MODELLING (SEM) . . 132
5.2 PARTIAL LEAST SQUARES (PLS) FOR ESTIMATING SEM 136
5.2.1 WHEN TO USE PLS 137
5.2.2 PLS RESAMPLING METHODS AND PLS ALGORITHM 141
5.2.3 TREATMENT OF MISSING DATA 142
5.3 BASICS OF STRUCTURAL EQUATION MODELLING WITH PLS 144
5.3.1 THE NATURE OF INDICATORS 145
5.3.2 OPERATIONALISATION OF LATENT CONSTRUCTS 149
5.3.3 EVALUATION OF STRUCTURAL EQUATION MODELS ON THE BASIS
OF PLS 156
5.4 CONTINGENCY ANALYSIS 163
CONTENTS
,II
6 EMPIRICAL BASIS AND RESULTS OF THE EMPIRICAL INVESTIGATION .167
6.1 DESIGN AND DATA BASIS OF THE INVESTIGATION 167
6.1.1 STUDY DESIGN 167
6.1.2 DATA BASIS 169
V
6.1.2.1 DATA COLLECTION 169
6.1.2.2 STRUCTURE OF THE DATA BASIS 176
6.1.2.3 EXAMINATION OF THE DATA STRUCTURE 179
6.2 OPERATIONALISATION OF THE CONSTRUCTS OF THE RESEARCH
FRAMEWORK 179
6.2.1 OPERATIONALISATION OF THE CENTRAL CONSTRUCTS 180
6.2.1.1 STAKEHOLDER INTERACTION CONSTRUCTS 181
6.2.1.2 CONSTRUCT OF INTERNATIONAL NEW PRODUCT
PERFORMANCE ... 190
6.2.2 OPERATIONALISATION OF THE MODERATING CONSTRUCT 190
6.3 EVALUATION OF THE INVESTIGATION S STRUCTURAL EQUATION MODELS . 191
6 3.1 EVALUATION OF THE BASIC STRUCTURAL EQUATION MODEL . . .192
6.3.1.1 ASSESSMENT OF THE FORMATIVE MEASUREMENT
MODELS 193
6.3.1.2 ASSESSMENT OF THE STRUCTURAL MODEL 197
6.3.1.3 EXAMINATION OF THE CAUSAL RELATIONSHIPS IN
THE BASIC MODEL 199
6.3.2 EVALUATION OF THE EXTENDED STRUCTURAL EQUATION MODEL . 202
6.3.2.1 GROUP ANALYSIS FOR THE IDENTIFICATION OF
MODERATING EFFECTS 203
6.3.2.2 EXAMINATION OF THE CAUSAL RELATIONSHIPS IN
THE EXTENDED MODEL 204
7 SUMMARY, EVALUATION AND IMPLICATIONS 209
7.1 SUMMARY AND SCIENTIFIC EVALUATION 209
7.2 MANAGEMENT IMPLICATIONS 217
7.2.1 IMPLICATIONS OF STAKEHOLDER INVOLVEMENT 218
7.2.2 EXTENSION OF THE IMPLICATIONS OF STAKEHOLDER
INVOLVEMENT 226
7.3 FUTURE RESEARCH DIRECTIONS 229
IV
LITERATURE
APPENDIX
CONTENTS
|
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| id | DE-604.BV041959747 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:09:14Z |
| institution | BVB |
| isbn | 9783643903839 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027402578 |
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| physical | IV, 293 S. graph. Darst. |
| publishDate | 2014 |
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| series | Unternehmensforschung |
| series2 | Unternehmensforschung |
| spelling | Reichl, Claudia Verfasser (DE-588)1058121243 aut Successful international new product launches in the consumer goods industry Claudia Reichl Münster Lit 2014 IV, 293 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmensforschung 4 Zugl.: Cottbus-Senftenberg, Techn. Univ., Diss., 2013 Produkteinführung (DE-588)4239366-8 gnd rswk-swf Konsumgüterindustrie (DE-588)4194766-6 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Konsumgüterindustrie (DE-588)4194766-6 s Produkteinführung (DE-588)4239366-8 s Exportmarketing (DE-588)4153393-8 s DE-604 Unternehmensforschung 4 (DE-604)BV035420530 4 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027402578&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Reichl, Claudia Successful international new product launches in the consumer goods industry Unternehmensforschung Produkteinführung (DE-588)4239366-8 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd Exportmarketing (DE-588)4153393-8 gnd |
| subject_GND | (DE-588)4239366-8 (DE-588)4194766-6 (DE-588)4153393-8 (DE-588)4113937-9 |
| title | Successful international new product launches in the consumer goods industry |
| title_auth | Successful international new product launches in the consumer goods industry |
| title_exact_search | Successful international new product launches in the consumer goods industry |
| title_full | Successful international new product launches in the consumer goods industry Claudia Reichl |
| title_fullStr | Successful international new product launches in the consumer goods industry Claudia Reichl |
| title_full_unstemmed | Successful international new product launches in the consumer goods industry Claudia Reichl |
| title_short | Successful international new product launches in the consumer goods industry |
| title_sort | successful international new product launches in the consumer goods industry |
| topic | Produkteinführung (DE-588)4239366-8 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd Exportmarketing (DE-588)4153393-8 gnd |
| topic_facet | Produkteinführung Konsumgüterindustrie Exportmarketing Hochschulschrift |
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