Brand equity planning with structuralist rhetorical semiotics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Kassel, Germany
Kassel University Press
2013
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (897 pages) |
| ISBN: | 9783862197064 9783862197071 |
Internformat
MARC
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| 100 | 1 | |a Rossolatos, George |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Rossolatos, George |
| author_facet | Rossolatos, George |
| author_role | aut |
| author_sort | Rossolatos, George |
| author_variant | g r gr |
| building | Verbundindex |
| bvnumber | BV041956803 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)884057987 (DE-599)BVBBV041956803 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9783862197064 9783862197071 |
| language | English |
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| publisher | Kassel University Press |
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| spelling | Rossolatos, George Verfasser aut Brand equity planning with structuralist rhetorical semiotics George Rossolatos Kassel, Germany Kassel University Press 2013 1 Online-Ressource (897 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Brand name products Linguistik (DE-588)4074250-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenwert (DE-588)4346474-9 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Electronic books 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Markenwert (DE-588)4346474-9 s Linguistik (DE-588)4074250-7 s Semiotik (DE-588)4054498-9 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rossolatos, George Brand equity planning with structuralist rhetorical semiotics Brand name products Linguistik (DE-588)4074250-7 gnd Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd Semiotik (DE-588)4054498-9 gnd |
| subject_GND | (DE-588)4074250-7 (DE-588)4144679-3 (DE-588)4346474-9 (DE-588)4054498-9 (DE-588)4113937-9 |
| title | Brand equity planning with structuralist rhetorical semiotics |
| title_auth | Brand equity planning with structuralist rhetorical semiotics |
| title_exact_search | Brand equity planning with structuralist rhetorical semiotics |
| title_full | Brand equity planning with structuralist rhetorical semiotics George Rossolatos |
| title_fullStr | Brand equity planning with structuralist rhetorical semiotics George Rossolatos |
| title_full_unstemmed | Brand equity planning with structuralist rhetorical semiotics George Rossolatos |
| title_short | Brand equity planning with structuralist rhetorical semiotics |
| title_sort | brand equity planning with structuralist rhetorical semiotics |
| topic | Brand name products Linguistik (DE-588)4074250-7 gnd Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd Semiotik (DE-588)4054498-9 gnd |
| topic_facet | Brand name products Linguistik Markenpolitik Markenwert Semiotik Hochschulschrift |
| work_keys_str_mv | AT rossolatosgeorge brandequityplanningwithstructuralistrhetoricalsemiotics |