Public relations: contemporary issues and techniques
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 431 S. Ill., graph. Darst. |
| ISBN: | 0750657243 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Baines, Paul |d 1973- |e Verfasser |0 (DE-588)129542776 |4 aut | |
| 245 | 1 | 0 | |a Public relations |b contemporary issues and techniques |c Paul Baines ; John Egan ; Frank Jefkins |
| 264 | 1 | |a London [u.a.] |b Routledge |c 2011 | |
| 300 | |a XVII, 431 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Relations publiques - Gestion | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Public relations |x Management | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Egan, John |e Verfasser |4 aut | |
| 700 | 1 | |a Jefkins, Frank William |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027395530 | ||
Datensatz im Suchindex
| _version_ | 1804152334725414912 |
|---|---|
| adam_text | Contents
Foreword
ix
Preface
xi
About the authors
xv
Acknowledgements
xix
Part
1
Defining Public Relations
1
1
Introduction
3
2
The psychology of public relations communication
27
3
Marketing public relations
38
4
The public relations industry
53
Interview Sketch
1:
Defining public relations, with
Kevin Moloney, Principal Lecturer in PR, Bournemouth
Media School
73
Part
2
Public Relations Planning and Management
81
5
Managing planned public relations programmes
83
6
Situation analysis
96
7
Defining objectives
107
8
Defining publics
114
9
Media selection
125
10
Budgeting
136
11
Implementation and control
144
vi
Contents
Interview Sketch 2:
Planning a public relations
campaign,
with
Marie
Owens, Director of Communications,
Middlesex University
*
53
Part
3
Managing Media Relations
159
12
The role of the press officer
161
13
Writing reports and proposals
167
14
Writing press releases
171
15
Writing feature articles
185
16
Event management
192
17
Broadcasting public relations and funded television
programmes
200
18
Photographs, captions and printing
215
Interview Sketch
3:
Managing media relations, with
Sir Bernard Ingham, Bernard Ingham Communications
227
Part
4
Communication Media
235
19
The press and broadcast sources
237
20
Public relations in developing countries
254
21
Video, DVD, CD-ROM and the Internet
261
22
Seminars, conferences and exhibitions
270
23
House journals and public relations literature
283
Interview Sketch
4:
The changing nature of media, with
Richard Quest, CNN
290
Part
5
Specialist Public Relations Areas
299
24
Financial public relations
301
25
Internal public relations
312
26
Crisis management
325
Contents
vii
27
Sponsorship
338
28
Corporate image, identity and advertising
354
29
Public relations in political context
371
Interview Sketch
5:
The role of lobbying, with Dianne
Thompson, Chief Executive,
Camelot
Group pic
383
Appendix
1
IPR Code of Conduct
391
Appendix
2
Global Protocol on Public Relations
Protocol
-
Summer
2002 410
References
413
Index
421
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:09:04Z |
| institution | BVB |
| isbn | 0750657243 |
| language | English |
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| physical | XVII, 431 S. Ill., graph. Darst. |
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| publisher | Routledge |
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| spelling | Baines, Paul 1973- Verfasser (DE-588)129542776 aut Public relations contemporary issues and techniques Paul Baines ; John Egan ; Frank Jefkins London [u.a.] Routledge 2011 XVII, 431 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Relations publiques Relations publiques - Gestion Public relations Public relations Management Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Egan, John Verfasser aut Jefkins, Frank William Verfasser aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027395530&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baines, Paul 1973- Egan, John Jefkins, Frank William Public relations contemporary issues and techniques Relations publiques Relations publiques - Gestion Public relations Public relations Management Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Public relations contemporary issues and techniques |
| title_auth | Public relations contemporary issues and techniques |
| title_exact_search | Public relations contemporary issues and techniques |
| title_full | Public relations contemporary issues and techniques Paul Baines ; John Egan ; Frank Jefkins |
| title_fullStr | Public relations contemporary issues and techniques Paul Baines ; John Egan ; Frank Jefkins |
| title_full_unstemmed | Public relations contemporary issues and techniques Paul Baines ; John Egan ; Frank Jefkins |
| title_short | Public relations |
| title_sort | public relations contemporary issues and techniques |
| title_sub | contemporary issues and techniques |
| topic | Relations publiques Relations publiques - Gestion Public relations Public relations Management Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Relations publiques Relations publiques - Gestion Public relations Public relations Management Öffentlichkeitsarbeit |
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