Verfügbarkeit: Uniform Across-the-Board Promotions

Uniform Across-the-Board Promotions:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Jauch, Marc-Oliver (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham [u.a.] Springer 2014
Schriftenreihe:	Contributions to Management Science
Schlagworte:	Management Wirtschaft Economics Marketing Economics/Management Science
Online-Zugang:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	Online-Ressource (XVII, 102 p. 9 illus, online resource)
ISBN:	9783319071152
DOI:	10.1007/978-3-319-07115-2

Internformat

MARC


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Datensatz im Suchindex

DE-BY-FWS_katkey	515119
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adam_text	UNIFORM ACROSS-THE-BOARD PROMOTIONS / JAUCH, MARC-OLIVER : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION CONCEPTUAL FRAMEWORK IMPACT OF UNIFORM ACROSS THE BOARD PROMOTIONS ON SHORT-TERM STORE REVENUES ADJUSTMENT AND PERMANENT EFFECTS OF UNIFORM ACROSS THE BOARD PROMOTIONS UABPS: ANTECEDENTS AND CONSEQUENCES ON A HOUSEHOLD LEVEL SUMMARY OF RESULTS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. UNIFORM ACROSS-THE-BOARD PROMOTIONS / JAUCH, MARC-OLIVER : 2014 ABSTRACT / INHALTSTEXT UNIFORM ACROSS-THE-BOARD PROMOTIONS (UABPS) ARE CHARACTERIZED BY RETAILERS OFFERING A UNIFORM DISCOUNT ON THE ENTIRE ASSORTMENT (E.G. 20% ON EVERY ARTICLE) TO THEIR CUSTOMERS. THIS LATEST FORM OF PROMOTION HAS GAINED MASSIVE POPULARITY AMONG RETAILERS AND CONSUMERS IN RECENT TIMES. THIS BOOK ANALYSES THEIR IMPACT ON SHORT- AND LONG-TERM RETAILER PERFORMANCE AND CONSUMER SHOPPING BEHAVIOUR BY APPLYING STATE-OF-THE ART MARKETING RESEARCH METHODS. FURTHERMORE THIS BOOK PROVIDES GUIDANCE FOR RETAIL AND MARKETING MANAGERS ON HOW TO BEST PROFIT FROM UABPS, TO INCREASE SALES AND PROFITS WHILE BALANCING THE RISKS ASSOCIATED WITH THIS TYPE OF PROMOTION DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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series2	Contributions to Management Science
spellingShingle	Jauch, Marc-Oliver Uniform Across-the-Board Promotions Management Wirtschaft Economics Marketing Economics/Management Science
title	Uniform Across-the-Board Promotions
title_auth	Uniform Across-the-Board Promotions
title_exact_search	Uniform Across-the-Board Promotions
title_full	Uniform Across-the-Board Promotions Marc-Oliver Jauch
title_fullStr	Uniform Across-the-Board Promotions Marc-Oliver Jauch
title_full_unstemmed	Uniform Across-the-Board Promotions Marc-Oliver Jauch
title_short	Uniform Across-the-Board Promotions
title_sort	uniform across the board promotions
topic	Management Wirtschaft Economics Marketing Economics/Management Science
topic_facet	Management Wirtschaft Economics Marketing Economics/Management Science
url	https://doi.org/10.1007/978-3-319-07115-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027365159&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027365159&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT jauchmarcoliver uniformacrosstheboardpromotions

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