The psychology of brands: empirical investigations through the lens of social and cognitive theories
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Bamberg
Selbstverl. der Univ.
2014
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | V, 241 S. Ill., graph. Darst. |
| ISBN: | 9783000457616 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLE OF CONTENTS
LIST OF ABBREVIATIONS ILL
LIST OF FIGURES IV
LIST OF TABLES V
I INTRODUCTION 1
1 DEFINITION OF THE TERM BRAND 4
2 RESEARCH QUESTIONS AND STRUCTURE OF THE DISSERTATION 5
3 MISSION STATEMENT AND POSITIONING OF THE DISSERTATION 8
4 RIGOR AND RELEVANCE IN THIS DISSERTATION 17
II STUDY 1:
PERSONALITY AND BRAND-RELATED SOCIAL MEDIA USE 18
1 INTRODUCTION 20
2 THEORETICAL FRAMEWORK 23
3 HYPOTHESES 39
4 METHODOLOGY AND RESEARCH DESIGN 47
5 RESULTS 53
6 DISCUSSION 62
7 CONCLUSION 67
III STUDY 2:
ANTHROPOMORPHISM AND BRAND QUALITY AS ANTECEDENTS OF BRAND
LOVE 68
1 INTRODUCTION 70
2 THEORY AND 1 ITERATURE RE VIEW 71
3 HYPOTHESES 77
4 METHODOLOGY 82
5 RESULTS 87
6 DISCUSSION 93
7 CONCLUSION 100
IV STUDY 3:
BRANDS AND RELIGIOUS LABELS: A SPILLOVER PERSPECTIVE 101
1 INTRODUCTION 103
2 CONCEPTUAL FRAMEWORK AND HYPOTHESES 105
3 METHODOLOGY 110
4 RESULTS 116
5 DISCUSSION 123
6 CONCLUSION 127
1
HTTP://D-NB.INFO/1052924336
V STUDY 4:
INNOVATIONS IN RETAIL BRANDING: THE BENEFITS OF ALLIANCES WITH
NATIONAL BRANDS 128
1 INTRODUCTION 131
2 LITERATURE REVIEW 135
3 TWO PILOT STUDIES ON HVBRAS 142
4 OVERALL CONCEPTUAL FRAMEWORK 150
5 MAIN STUDY 1: THE MECHANISM OF HYBRAS 151
6 MAIN STUDY 2: EX POST EFFECTS OF HYBRA-PROCESSING 185
7 GENERAL DISCUSSION 196
8 CONCLUSION 207
VI GENERAL DISCUSSION OF THE DISSERTATION 208
1 DISCUSSION AND SUMMARY OF THE FINDINGS 208
2 AVENUES FOR FUTURE RESEARCH 211
VII GENERAL CONCLUSION 218
VIII REFERENCES 219
II
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| ctrlnum | (OCoLC)882954320 (DE-599)BVBBV041917155 |
| discipline | Wirtschaftswissenschaften |
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| spelling | Rauschnabel, Philipp A. 1984- Verfasser (DE-588)1052190324 aut The psychology of brands empirical investigations through the lens of social and cognitive theories Philipp Alexander Rauschnabel Bamberg Selbstverl. der Univ. 2014 V, 241 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bamberg, Univ., Diss., 2014 Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Markenbekanntheit (DE-588)4329198-3 s Psychologie (DE-588)4047704-6 s Marketingtheorie (DE-588)4168911-2 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027360744&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rauschnabel, Philipp A. 1984- The psychology of brands empirical investigations through the lens of social and cognitive theories Markenbekanntheit (DE-588)4329198-3 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingtheorie (DE-588)4168911-2 gnd Psychologie (DE-588)4047704-6 gnd |
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| title | The psychology of brands empirical investigations through the lens of social and cognitive theories |
| title_auth | The psychology of brands empirical investigations through the lens of social and cognitive theories |
| title_exact_search | The psychology of brands empirical investigations through the lens of social and cognitive theories |
| title_full | The psychology of brands empirical investigations through the lens of social and cognitive theories Philipp Alexander Rauschnabel |
| title_fullStr | The psychology of brands empirical investigations through the lens of social and cognitive theories Philipp Alexander Rauschnabel |
| title_full_unstemmed | The psychology of brands empirical investigations through the lens of social and cognitive theories Philipp Alexander Rauschnabel |
| title_short | The psychology of brands |
| title_sort | the psychology of brands empirical investigations through the lens of social and cognitive theories |
| title_sub | empirical investigations through the lens of social and cognitive theories |
| topic | Markenbekanntheit (DE-588)4329198-3 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingtheorie (DE-588)4168911-2 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | Markenbekanntheit Markenpolitik Marketingtheorie Psychologie Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027360744&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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