Brand advocates: turning enthusiastic customers into a powerful marketing force
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
c2012
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (xx, 283 p.) |
| ISBN: | 9781280995293 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041912432 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140612s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781280995293 |c MyiLibrary |9 978-1-280-99529-3 | ||
| 035 | |a (OCoLC)817104629 | ||
| 035 | |a (DE-599)BVBBV041912432 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/2 |2 23 | |
| 084 | |a CP 5200 |0 (DE-625)18993: |2 rvk | ||
| 100 | 1 | |a Fuggetta, Rob |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand advocates |b turning enthusiastic customers into a powerful marketing force |c Rob Fuggetta |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c c2012 | |
| 300 | |a 1 Online-Ressource (xx, 283 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 4 | |a Word-of-mouth advertising | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Lerntechnik |0 (DE-588)4074168-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Lerntechnik |0 (DE-588)4074168-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-33603-8 |
| 856 | 4 | 0 | |u http://lib.myilibrary.com?id=376690 |x Aggregator |3 Volltext |
| 912 | |a ZDB-26-MYL | ||
Record in the Search Index
| _version_ | 1805069543062634496 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Fuggetta, Rob |
| author_facet | Fuggetta, Rob |
| author_role | aut |
| author_sort | Fuggetta, Rob |
| author_variant | r f rf |
| building | Verbundindex |
| bvnumber | BV041912432 |
| classification_rvk | CP 5200 |
| collection | ZDB-26-MYL |
| ctrlnum | (OCoLC)817104629 (DE-599)BVBBV041912432 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV041912432</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140612s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781280995293</subfield><subfield code="c">MyiLibrary</subfield><subfield code="9">978-1-280-99529-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)817104629</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041912432</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CP 5200</subfield><subfield code="0">(DE-625)18993:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fuggetta, Rob</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand advocates</subfield><subfield code="b">turning enthusiastic customers into a powerful marketing force</subfield><subfield code="c">Rob Fuggetta</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">c2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xx, 283 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer loyalty</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Word-of-mouth advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lerntechnik</subfield><subfield code="0">(DE-588)4074168-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Lerntechnik</subfield><subfield code="0">(DE-588)4074168-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-118-33603-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://lib.myilibrary.com?id=376690</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-26-MYL</subfield></datafield></record></collection> |
| id | DE-604.BV041912432 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T04:07:42Z |
| institution | BVB |
| isbn | 9781280995293 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027356100 |
| oclc_num | 817104629 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xx, 283 p.) |
| psigel | ZDB-26-MYL |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Fuggetta, Rob Verfasser aut Brand advocates turning enthusiastic customers into a powerful marketing force Rob Fuggetta Hoboken, N.J. Wiley c2012 1 Online-Ressource (xx, 283 p.) txt rdacontent c rdamedia cr rdacarrier Includes index Relationship marketing Customer loyalty Word-of-mouth advertising Branding (Marketing) Lerntechnik (DE-588)4074168-0 gnd rswk-swf Lerntechnik (DE-588)4074168-0 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-33603-8 http://lib.myilibrary.com?id=376690 Aggregator Volltext |
| spellingShingle | Fuggetta, Rob Brand advocates turning enthusiastic customers into a powerful marketing force Relationship marketing Customer loyalty Word-of-mouth advertising Branding (Marketing) Lerntechnik (DE-588)4074168-0 gnd |
| subject_GND | (DE-588)4074168-0 |
| title | Brand advocates turning enthusiastic customers into a powerful marketing force |
| title_auth | Brand advocates turning enthusiastic customers into a powerful marketing force |
| title_exact_search | Brand advocates turning enthusiastic customers into a powerful marketing force |
| title_full | Brand advocates turning enthusiastic customers into a powerful marketing force Rob Fuggetta |
| title_fullStr | Brand advocates turning enthusiastic customers into a powerful marketing force Rob Fuggetta |
| title_full_unstemmed | Brand advocates turning enthusiastic customers into a powerful marketing force Rob Fuggetta |
| title_short | Brand advocates |
| title_sort | brand advocates turning enthusiastic customers into a powerful marketing force |
| title_sub | turning enthusiastic customers into a powerful marketing force |
| topic | Relationship marketing Customer loyalty Word-of-mouth advertising Branding (Marketing) Lerntechnik (DE-588)4074168-0 gnd |
| topic_facet | Relationship marketing Customer loyalty Word-of-mouth advertising Branding (Marketing) Lerntechnik |
| url | http://lib.myilibrary.com?id=376690 |
| work_keys_str_mv | AT fuggettarob brandadvocatesturningenthusiasticcustomersintoapowerfulmarketingforce |