Brand advocates: turning enthusiastic customers into a powerful marketing force
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xx, 283 p.) |
| ISBN: | 9781280995293 |
Internformat
MARC
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| 100 | 1 | |a Fuggetta, Rob |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand advocates |b turning enthusiastic customers into a powerful marketing force |c Rob Fuggetta |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c c2012 | |
| 300 | |a 1 Online-Ressource (xx, 283 p.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 4 | |a Word-of-mouth advertising | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Lerntechnik |0 (DE-588)4074168-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| adam_text | |
| any_adam_object | |
| author | Fuggetta, Rob |
| author_facet | Fuggetta, Rob |
| author_role | aut |
| author_sort | Fuggetta, Rob |
| author_variant | r f rf |
| building | Verbundindex |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T04:07:42Z |
| institution | BVB |
| isbn | 9781280995293 |
| language | English |
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| physical | 1 Online-Ressource (xx, 283 p.) |
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| publishDate | 2012 |
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| publisher | Wiley |
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| spelling | Fuggetta, Rob Verfasser aut Brand advocates turning enthusiastic customers into a powerful marketing force Rob Fuggetta Hoboken, N.J. Wiley c2012 1 Online-Ressource (xx, 283 p.) txt rdacontent c rdamedia cr rdacarrier Includes index Relationship marketing Customer loyalty Word-of-mouth advertising Branding (Marketing) Lerntechnik (DE-588)4074168-0 gnd rswk-swf Lerntechnik (DE-588)4074168-0 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-33603-8 http://lib.myilibrary.com?id=376690 Aggregator Volltext |
| spellingShingle | Fuggetta, Rob Brand advocates turning enthusiastic customers into a powerful marketing force Relationship marketing Customer loyalty Word-of-mouth advertising Branding (Marketing) Lerntechnik (DE-588)4074168-0 gnd |
| subject_GND | (DE-588)4074168-0 |
| title | Brand advocates turning enthusiastic customers into a powerful marketing force |
| title_auth | Brand advocates turning enthusiastic customers into a powerful marketing force |
| title_exact_search | Brand advocates turning enthusiastic customers into a powerful marketing force |
| title_full | Brand advocates turning enthusiastic customers into a powerful marketing force Rob Fuggetta |
| title_fullStr | Brand advocates turning enthusiastic customers into a powerful marketing force Rob Fuggetta |
| title_full_unstemmed | Brand advocates turning enthusiastic customers into a powerful marketing force Rob Fuggetta |
| title_short | Brand advocates |
| title_sort | brand advocates turning enthusiastic customers into a powerful marketing force |
| title_sub | turning enthusiastic customers into a powerful marketing force |
| topic | Relationship marketing Customer loyalty Word-of-mouth advertising Branding (Marketing) Lerntechnik (DE-588)4074168-0 gnd |
| topic_facet | Relationship marketing Customer loyalty Word-of-mouth advertising Branding (Marketing) Lerntechnik |
| url | http://lib.myilibrary.com?id=376690 |
| work_keys_str_mv | AT fuggettarob brandadvocatesturningenthusiasticcustomersintoapowerfulmarketingforce |