Good works!: marketing and corporate initiatives that build a better world-- and the bottom line
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (vi, 282 p.) |
| ISBN: | 9781280679070 |
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| 245 | 1 | 0 | |a Good works! |b marketing and corporate initiatives that build a better world-- and the bottom line |c Philip Kotler, David Hessekiel & Nancy R. Lee |
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Datensatz im Suchindex
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| author | Kotler, Philip |
| author_facet | Kotler, Philip |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:08Z |
| institution | BVB |
| isbn | 9781280679070 |
| language | English |
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| publisher | Wiley |
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| spelling | Kotler, Philip Verfasser aut Good works! marketing and corporate initiatives that build a better world-- and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee Hoboken, N.J. Wiley c2012 1 Online-Ressource (vi, 282 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Gesellschaft Marketing / Social aspects Social responsibility of business Relationship marketing Marketing (DE-588)4037589-4 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Corporate Social Responsibility (DE-588)7697760-2 s 1\p DE-604 Hessekiel, David Sonstige oth Lee, Nancy Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-20668-3 Erscheint auch als Druck-Ausgabe, Hardcover 1-118-20668-1 http://lib.myilibrary.com?id=365600 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip Good works! marketing and corporate initiatives that build a better world-- and the bottom line Gesellschaft Marketing / Social aspects Social responsibility of business Relationship marketing Marketing (DE-588)4037589-4 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7697760-2 |
| title | Good works! marketing and corporate initiatives that build a better world-- and the bottom line |
| title_auth | Good works! marketing and corporate initiatives that build a better world-- and the bottom line |
| title_exact_search | Good works! marketing and corporate initiatives that build a better world-- and the bottom line |
| title_full | Good works! marketing and corporate initiatives that build a better world-- and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee |
| title_fullStr | Good works! marketing and corporate initiatives that build a better world-- and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee |
| title_full_unstemmed | Good works! marketing and corporate initiatives that build a better world-- and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee |
| title_short | Good works! |
| title_sort | good works marketing and corporate initiatives that build a better world and the bottom line |
| title_sub | marketing and corporate initiatives that build a better world-- and the bottom line |
| topic | Gesellschaft Marketing / Social aspects Social responsibility of business Relationship marketing Marketing (DE-588)4037589-4 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| topic_facet | Gesellschaft Marketing / Social aspects Social responsibility of business Relationship marketing Marketing Corporate Social Responsibility |
| url | http://lib.myilibrary.com?id=365600 |
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