The social media MBA: your competitive edge in social media strategy development & delivery
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, U.K.
Wiley
2012
|
| Schlagworte: | |
| Online-Zugang: | BTW01 Buchcover |
| Beschreibung: | Machine generated contents note: Preface 5 Part I. Foundation 8 1. Quick Recap 9 2. Bridging The Social Media Gap 18 Part II. Strategy Development 28 3. Inspiring And Facilitating Creativity 29 4. The Rise Of Branded Content 36 5. Power Of Integration 44 6. Intent Is The New Demographic 55 7. Targeting The Easily Influenced Not The Highly Influential 64 Part III. Strategy Delivery 74 8. Your Best Advocates 75 9. The Profit Manifesto 83 10. Social Media Business Engineering 94 11. Power Struggles Of The Advocate Age 105 Part IV. Case Studies 116 12. ARM 117 13. Aviva 120 14. Dell 123 15. Evans Cycles 126 16. GlaxoSmithKlein 129 17. Kodak 132 18. Phillips 136 19. Sage 139 Part V. Future 143 20. The Ethnocentric Bias 144 21. One Digital Dragons, Elephants and Tigers 153 22. Design Thinking and Social Media 164 23. God Technology 173 Conclusion 180 Biographies 182. - Includes index |
| Beschreibung: | 1 Online-Ressource (X, 265 S.) |
| ISBN: | 9781119963233 1119963230 9781119967224 9781119967231 9781119967248 9781283425391 |
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| 650 | 4 | |a Information technology / Management | |
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Datensatz im Suchindex
| _version_ | 1804152272916054016 |
|---|---|
| any_adam_object | 1 |
| author | Holloman, Christer |
| author_facet | Holloman, Christer |
| author_role | aut |
| author_sort | Holloman, Christer |
| author_variant | c h ch |
| building | Verbundindex |
| bvnumber | BV041910717 |
| classification_rvk | QP 650 |
| collection | ZDB-26-MYL |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041910717 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:05Z |
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| isbn | 9781119963233 1119963230 9781119967224 9781119967231 9781119967248 9781283425391 |
| language | English |
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| spelling | Holloman, Christer Verfasser aut The social media MBA your competitive edge in social media strategy development & delivery Christer Holloman ; co-authors, Eb Adeyeri ... [et al.] MBA Chichester, West Sussex, U.K. Wiley 2012 1 Online-Ressource (X, 265 S.) txt rdacontent c rdamedia cr rdacarrier Machine generated contents note: Preface 5 Part I. Foundation 8 1. Quick Recap 9 2. Bridging The Social Media Gap 18 Part II. Strategy Development 28 3. Inspiring And Facilitating Creativity 29 4. The Rise Of Branded Content 36 5. Power Of Integration 44 6. Intent Is The New Demographic 55 7. Targeting The Easily Influenced Not The Highly Influential 64 Part III. Strategy Delivery 74 8. Your Best Advocates 75 9. The Profit Manifesto 83 10. Social Media Business Engineering 94 11. Power Struggles Of The Advocate Age 105 Part IV. Case Studies 116 12. ARM 117 13. Aviva 120 14. Dell 123 15. Evans Cycles 126 16. GlaxoSmithKlein 129 17. Kodak 132 18. Phillips 136 19. Sage 139 Part V. Future 143 20. The Ethnocentric Bias 144 21. One Digital Dragons, Elephants and Tigers 153 22. Design Thinking and Social Media 164 23. God Technology 173 Conclusion 180 Biographies 182. - Includes index Information technology / Management Social media Customer relations Internet marketing Branding (Marketing) Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 Adeyeri, Eb Sonstige oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027354386&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Holloman, Christer The social media MBA your competitive edge in social media strategy development & delivery Information technology / Management Social media Customer relations Internet marketing Branding (Marketing) Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 (DE-588)4236865-0 (DE-588)4061963-1 |
| title | The social media MBA your competitive edge in social media strategy development & delivery |
| title_alt | MBA |
| title_auth | The social media MBA your competitive edge in social media strategy development & delivery |
| title_exact_search | The social media MBA your competitive edge in social media strategy development & delivery |
| title_full | The social media MBA your competitive edge in social media strategy development & delivery Christer Holloman ; co-authors, Eb Adeyeri ... [et al.] |
| title_fullStr | The social media MBA your competitive edge in social media strategy development & delivery Christer Holloman ; co-authors, Eb Adeyeri ... [et al.] |
| title_full_unstemmed | The social media MBA your competitive edge in social media strategy development & delivery Christer Holloman ; co-authors, Eb Adeyeri ... [et al.] |
| title_short | The social media MBA |
| title_sort | the social media mba your competitive edge in social media strategy development delivery |
| title_sub | your competitive edge in social media strategy development & delivery |
| topic | Information technology / Management Social media Customer relations Internet marketing Branding (Marketing) Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Information technology / Management Social media Customer relations Internet marketing Branding (Marketing) Soziale Software Online-Marketing Kundenmanagement Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027354386&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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