Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
c2012
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Includes bibliographical references (p. 245-258) and index |
Beschreibung: | 1 Online-Ressource (272 p.) |
ISBN: | 9781118167465 1118167465 9781280591976 |
Internformat
MARC
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100 | 1 | |a Proulx, Mike |e Verfasser |4 aut | |
245 | 1 | 0 | |a Social TV |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |c Mike Proulx, Stacey Shepatin |
246 | 1 | 3 | |a Social television |
264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons |c c2012 | |
300 | |a 1 Online-Ressource (272 p.) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references (p. 245-258) and index | ||
650 | 4 | |a Television programs / Internet marketing | |
650 | 4 | |a Online social networks | |
650 | 0 | 7 | |a Internet-TV |0 (DE-588)7608126-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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any_adam_object | |
author | Proulx, Mike |
author_facet | Proulx, Mike |
author_role | aut |
author_sort | Proulx, Mike |
author_variant | m p mp |
building | Verbundindex |
bvnumber | BV041907795 |
collection | ZDB-26-MYL |
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dewey-full | 006.7/54 |
dewey-hundreds | 000 - Computer science, information, general works |
dewey-ones | 006 - Special computer methods |
dewey-raw | 006.7/54 |
dewey-search | 006.7/54 |
dewey-sort | 16.7 254 |
dewey-tens | 000 - Computer science, information, general works |
discipline | Informatik |
format | Electronic eBook |
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indexdate | 2024-07-10T01:08:00Z |
institution | BVB |
isbn | 9781118167465 1118167465 9781280591976 |
language | English |
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publisher | John Wiley & Sons |
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spelling | Proulx, Mike Verfasser aut Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin Social television Hoboken, N.J. John Wiley & Sons c2012 1 Online-Ressource (272 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 245-258) and index Television programs / Internet marketing Online social networks Internet-TV (DE-588)7608126-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikationsstrategie (DE-588)4201794-4 s Internet-TV (DE-588)7608126-6 s 1\p DE-604 Shepatin, Stacey Sonstige oth http://lib.myilibrary.com?id=362180 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Proulx, Mike Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Television programs / Internet marketing Online social networks Internet-TV (DE-588)7608126-6 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
subject_GND | (DE-588)7608126-6 (DE-588)4061963-1 (DE-588)4201794-4 |
title | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
title_alt | Social television |
title_auth | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
title_exact_search | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
title_full | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
title_fullStr | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
title_full_unstemmed | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
title_short | Social TV |
title_sort | social tv how marketers can reach and engage audiences by connecting television to the web social media and mobile |
title_sub | how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
topic | Television programs / Internet marketing Online social networks Internet-TV (DE-588)7608126-6 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
topic_facet | Television programs / Internet marketing Online social networks Internet-TV Unternehmen Kommunikationsstrategie |
url | http://lib.myilibrary.com?id=362180 |
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