The business of influence: reframing marketing and PR for the digital age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
The Atrium, Southern Gate, Chichester, West Sussex
Wiley
2011
|
| Schlagworte: | |
| Online-Zugang: | BTW01 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxi, 210 S.) |
| ISBN: | 9780470978627 9781119973379 9781283405089 |
Internformat
MARC
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| 020 | |a 9781119973379 |c ebk |9 978-1-119-97337-9 | ||
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| 100 | 1 | |a Sheldrake, Philip |d 1971- |e Verfasser |0 (DE-588)1011396408 |4 aut | |
| 245 | 1 | 0 | |a The business of influence |b reframing marketing and PR for the digital age |c Philip Sheldrake |
| 264 | 1 | |a The Atrium, Southern Gate, Chichester, West Sussex |b Wiley |c 2011 | |
| 300 | |a 1 Online-Ressource (xxi, 210 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Influence (Psychology) | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Sheldrake, Philip 1971- |
| author_GND | (DE-588)1011396408 |
| author_facet | Sheldrake, Philip 1971- |
| author_role | aut |
| author_sort | Sheldrake, Philip 1971- |
| author_variant | p s ps |
| building | Verbundindex |
| bvnumber | BV041907677 |
| classification_rvk | QP 650 |
| collection | ZDB-26-MYL |
| ctrlnum | (OCoLC)767953035 (DE-599)BVBBV041907677 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:00Z |
| institution | BVB |
| isbn | 9780470978627 9781119973379 9781283405089 |
| language | English |
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| physical | 1 Online-Ressource (xxi, 210 S.) |
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| publisher | Wiley |
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| spelling | Sheldrake, Philip 1971- Verfasser (DE-588)1011396408 aut The business of influence reframing marketing and PR for the digital age Philip Sheldrake The Atrium, Southern Gate, Chichester, West Sussex Wiley 2011 1 Online-Ressource (xxi, 210 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Internet marketing Marketing Public relations Influence (Psychology) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 http://lib.myilibrary.com?id=340508 Aggregator Volltext |
| spellingShingle | Sheldrake, Philip 1971- The business of influence reframing marketing and PR for the digital age Internet marketing Marketing Public relations Influence (Psychology) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)7706419-7 |
| title | The business of influence reframing marketing and PR for the digital age |
| title_auth | The business of influence reframing marketing and PR for the digital age |
| title_exact_search | The business of influence reframing marketing and PR for the digital age |
| title_full | The business of influence reframing marketing and PR for the digital age Philip Sheldrake |
| title_fullStr | The business of influence reframing marketing and PR for the digital age Philip Sheldrake |
| title_full_unstemmed | The business of influence reframing marketing and PR for the digital age Philip Sheldrake |
| title_short | The business of influence |
| title_sort | the business of influence reframing marketing and pr for the digital age |
| title_sub | reframing marketing and PR for the digital age |
| topic | Internet marketing Marketing Public relations Influence (Psychology) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Marketing Public relations Influence (Psychology) Öffentlichkeitsarbeit Online-Marketing |
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