Marketing planning by design: systematic planning for successful marketing strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
Wiley
c2008
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (p. [303]-328) and index |
| Beschreibung: | 1 Online-Ressource (xviii, 350 p.) |
| ISBN: | 9780470721674 0470721677 9781282687530 |
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| 245 | 1 | 0 | |a Marketing planning by design |b systematic planning for successful marketing strategy |c Ralf E. Strauss |
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| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
| _version_ | 1804152267205509120 |
|---|---|
| any_adam_object | |
| author | Strauss, Ralf E. |
| author_facet | Strauss, Ralf E. |
| author_role | aut |
| author_sort | Strauss, Ralf E. |
| author_variant | r e s re res |
| building | Verbundindex |
| bvnumber | BV041907491 |
| collection | ZDB-26-MYL |
| ctrlnum | (OCoLC)733730089 (DE-599)BVBBV041907491 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041907491 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:00Z |
| institution | BVB |
| isbn | 9780470721674 0470721677 9781282687530 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027351160 |
| oclc_num | 733730089 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xviii, 350 p.) |
| psigel | ZDB-26-MYL |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Strauss, Ralf E. Verfasser aut Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss Chichester, England Wiley c2008 1 Online-Ressource (xviii, 350 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [303]-328) and index Marketing / Management Strategic planning http://lib.myilibrary.com?id=268753 Aggregator Volltext |
| spellingShingle | Strauss, Ralf E. Marketing planning by design systematic planning for successful marketing strategy Marketing / Management Strategic planning |
| title | Marketing planning by design systematic planning for successful marketing strategy |
| title_auth | Marketing planning by design systematic planning for successful marketing strategy |
| title_exact_search | Marketing planning by design systematic planning for successful marketing strategy |
| title_full | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_fullStr | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_full_unstemmed | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_short | Marketing planning by design |
| title_sort | marketing planning by design systematic planning for successful marketing strategy |
| title_sub | systematic planning for successful marketing strategy |
| topic | Marketing / Management Strategic planning |
| topic_facet | Marketing / Management Strategic planning |
| url | http://lib.myilibrary.com?id=268753 |
| work_keys_str_mv | AT straussralfe marketingplanningbydesignsystematicplanningforsuccessfulmarketingstrategy |