Seducing the subconscious: the psychology of emotional influence in advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley-Blackwell
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xi, 248 p.) |
| ISBN: | 9781280586354 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Heath, Robert |
| author_facet | Heath, Robert |
| author_role | aut |
| author_sort | Heath, Robert |
| author_variant | r h rh |
| building | Verbundindex |
| bvnumber | BV041907172 |
| collection | ZDB-26-MYL |
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| dewey-full | 659.1'019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1'019 |
| dewey-search | 659.1'019 |
| dewey-sort | 3659.1 219 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041907172 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:07:59Z |
| institution | BVB |
| isbn | 9781280586354 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027350840 |
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| physical | 1 Online-Ressource (xi, 248 p.) |
| psigel | ZDB-26-MYL |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley-Blackwell |
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| spelling | Heath, Robert Verfasser aut Seducing the subconscious the psychology of emotional influence in advertising Robert Heath Chichester Wiley-Blackwell 2012 1 Online-Ressource (xi, 248 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Psychologie Advertising / Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Unterbewusstsein (DE-588)4121818-8 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Unterbewusstsein (DE-588)4121818-8 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-97488-9 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-97488-5 http://lib.myilibrary.com?id=361618 Aggregator Volltext |
| spellingShingle | Heath, Robert Seducing the subconscious the psychology of emotional influence in advertising Psychologie Advertising / Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd Unterbewusstsein (DE-588)4121818-8 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4121818-8 |
| title | Seducing the subconscious the psychology of emotional influence in advertising |
| title_auth | Seducing the subconscious the psychology of emotional influence in advertising |
| title_exact_search | Seducing the subconscious the psychology of emotional influence in advertising |
| title_full | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_fullStr | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_full_unstemmed | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_short | Seducing the subconscious |
| title_sort | seducing the subconscious the psychology of emotional influence in advertising |
| title_sub | the psychology of emotional influence in advertising |
| topic | Psychologie Advertising / Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd Unterbewusstsein (DE-588)4121818-8 gnd |
| topic_facet | Psychologie Advertising / Psychological aspects Werbepsychologie Unterbewusstsein |
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