Listen first!: turning social media conversations into business advantage
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Bibliographic Details
Main Author: Rappaport, Stephen D. (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. John Wiley & Sons c2011
Subjects:
Online Access:Volltext
Item Description:"A playbook from the Advertising Research Foundation"--Jacket
Includes bibliographical references (p. 261-272) and index
Physical Description:1 Online-Ressource (xiii, 302 p.)
ISBN:9781283027137

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