Data-driven marketing: the 15 metrics everyone in marketing should know
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, N.J.
John Wiley
c2010
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 1 Online-Ressource (xxi, 298 p.) |
ISBN: | 9781282548411 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV041906931 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | cr|uuu---uuuuu | ||
008 | 140612s2010 |||| o||u| ||||||eng d | ||
020 | |a 9781282548411 |c MyiLibrary |9 978-1-282-54841-1 | ||
035 | |a (OCoLC)690911474 | ||
035 | |a (DE-599)BVBBV041906931 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
082 | 0 | |a 658.8/3 |2 22 | |
100 | 1 | |a Jeffery, Mark |e Verfasser |4 aut | |
245 | 1 | 0 | |a Data-driven marketing |b the 15 metrics everyone in marketing should know |c Mark Jeffery |
264 | 1 | |a Hoboken, N.J. |b John Wiley |c c2010 | |
300 | |a 1 Online-Ressource (xxi, 298 p.) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Mathematisches Modell | |
650 | 4 | |a Marketing research | |
650 | 4 | |a Marketing / Mathematical models | |
650 | 4 | |a Marketing / Case studies | |
650 | 0 | 7 | |a Effizienzmessung |0 (DE-588)4151076-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kennzahl |0 (DE-588)4114166-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Effizienzmessung |0 (DE-588)4151076-8 |D s |
689 | 0 | 2 | |a Kennzahl |0 (DE-588)4114166-0 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-50454-3 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-470-50454-4 |
856 | 4 | 0 | |u http://lib.myilibrary.com?id=254841 |x Aggregator |3 Volltext |
912 | |a ZDB-26-MYL | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-027350600 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804152266278567936 |
---|---|
any_adam_object | |
author | Jeffery, Mark |
author_facet | Jeffery, Mark |
author_role | aut |
author_sort | Jeffery, Mark |
author_variant | m j mj |
building | Verbundindex |
bvnumber | BV041906931 |
collection | ZDB-26-MYL |
ctrlnum | (OCoLC)690911474 (DE-599)BVBBV041906931 |
dewey-full | 658.8/3 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/3 |
dewey-search | 658.8/3 |
dewey-sort | 3658.8 13 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01782nmm a2200469zc 4500</leader><controlfield tag="001">BV041906931</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140612s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282548411</subfield><subfield code="c">MyiLibrary</subfield><subfield code="9">978-1-282-54841-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)690911474</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041906931</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jeffery, Mark</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Data-driven marketing</subfield><subfield code="b">the 15 metrics everyone in marketing should know</subfield><subfield code="c">Mark Jeffery</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">John Wiley</subfield><subfield code="c">c2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxi, 298 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Mathematical models</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Effizienzmessung</subfield><subfield code="0">(DE-588)4151076-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kennzahl</subfield><subfield code="0">(DE-588)4114166-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Effizienzmessung</subfield><subfield code="0">(DE-588)4151076-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kennzahl</subfield><subfield code="0">(DE-588)4114166-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-50454-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-50454-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://lib.myilibrary.com?id=254841</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-26-MYL</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027350600</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV041906931 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T01:07:59Z |
institution | BVB |
isbn | 9781282548411 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027350600 |
oclc_num | 690911474 |
open_access_boolean | |
physical | 1 Online-Ressource (xxi, 298 p.) |
psigel | ZDB-26-MYL |
publishDate | 2010 |
publishDateSearch | 2010 |
publishDateSort | 2010 |
publisher | John Wiley |
record_format | marc |
spelling | Jeffery, Mark Verfasser aut Data-driven marketing the 15 metrics everyone in marketing should know Mark Jeffery Hoboken, N.J. John Wiley c2010 1 Online-Ressource (xxi, 298 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Mathematisches Modell Marketing research Marketing / Mathematical models Marketing / Case studies Effizienzmessung (DE-588)4151076-8 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Effizienzmessung (DE-588)4151076-8 s Kennzahl (DE-588)4114166-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-50454-3 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-50454-4 http://lib.myilibrary.com?id=254841 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Jeffery, Mark Data-driven marketing the 15 metrics everyone in marketing should know Mathematisches Modell Marketing research Marketing / Mathematical models Marketing / Case studies Effizienzmessung (DE-588)4151076-8 gnd Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4151076-8 (DE-588)4114166-0 (DE-588)4037589-4 (DE-588)4522595-3 |
title | Data-driven marketing the 15 metrics everyone in marketing should know |
title_auth | Data-driven marketing the 15 metrics everyone in marketing should know |
title_exact_search | Data-driven marketing the 15 metrics everyone in marketing should know |
title_full | Data-driven marketing the 15 metrics everyone in marketing should know Mark Jeffery |
title_fullStr | Data-driven marketing the 15 metrics everyone in marketing should know Mark Jeffery |
title_full_unstemmed | Data-driven marketing the 15 metrics everyone in marketing should know Mark Jeffery |
title_short | Data-driven marketing |
title_sort | data driven marketing the 15 metrics everyone in marketing should know |
title_sub | the 15 metrics everyone in marketing should know |
topic | Mathematisches Modell Marketing research Marketing / Mathematical models Marketing / Case studies Effizienzmessung (DE-588)4151076-8 gnd Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Mathematisches Modell Marketing research Marketing / Mathematical models Marketing / Case studies Effizienzmessung Kennzahl Marketing Fallstudiensammlung |
url | http://lib.myilibrary.com?id=254841 |
work_keys_str_mv | AT jefferymark datadrivenmarketingthe15metricseveryoneinmarketingshouldknow |