Holdings: Managing customer relationships

Managing customer relationships: a strategic framework

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Bibliographic Details
Main Author:	Peppers, Don (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. Wiley 2011
Edition:	2nd ed
Subjects:	Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung Kundenmanagement Marketingstrategie
Online Access:	BTW01 Volltext
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (xv, 512 p.)
ISBN:	9781282253438

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MARC


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Record in the Search Index

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discipline	Wirtschaftswissenschaften
edition	2nd ed
format	Electronic eBook
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indexdate	2024-07-10T01:07:57Z
institution	BVB
isbn	9781282253438
language	English
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physical	1 Online-Ressource (xv, 512 p.)
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spelling	Peppers, Don Verfasser (DE-588)113933142 aut Managing customer relationships a strategic framework Don Peppers, Martha Rogers 2nd ed Hoboken, N.J. Wiley 2011 1 Online-Ressource (xv, 512 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Rogers, Martha Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-42347-9 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-42347-1 http://lib.myilibrary.com?id=381408 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Peppers, Don Managing customer relationships a strategic framework Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4316837-1 (DE-588)4236865-0 (DE-588)4120697-6
title	Managing customer relationships a strategic framework
title_auth	Managing customer relationships a strategic framework
title_exact_search	Managing customer relationships a strategic framework
title_full	Managing customer relationships a strategic framework Don Peppers, Martha Rogers
title_fullStr	Managing customer relationships a strategic framework Don Peppers, Martha Rogers
title_full_unstemmed	Managing customer relationships a strategic framework Don Peppers, Martha Rogers
title_short	Managing customer relationships
title_sort	managing customer relationships a strategic framework
title_sub	a strategic framework
topic	Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung Kundenmanagement Marketingstrategie
url	http://lib.myilibrary.com?id=381408
work_keys_str_mv	AT peppersdon managingcustomerrelationshipsastrategicframework AT rogersmartha managingcustomerrelationshipsastrategicframework

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