Verfügbarkeit: Managing customer relationships

Managing customer relationships: a strategic framework

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Peppers, Don (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, N.J. Wiley 2011
Ausgabe:	2nd ed
Schlagworte:	Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung Kundenmanagement Marketingstrategie
Online-Zugang:	BTW01 Volltext
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (xv, 512 p.)
ISBN:	9781282253438

Internformat

MARC


LEADER	00000nmm a2200000zc 4500
001	BV041906049
003	DE-604
005	20220214
007	cr\|uuu---uuuuu
008	140612s2011 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9781282253438 \|c MyiLibrary \|9 978-1-282-25343-8
035			\|a (OCoLC)817797599
035			\|a (DE-599)BVBBV041906049
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
049			\|a DE-526
082	0		\|a 658.8/12 \|2 22
084			\|a QP 612 \|0 (DE-625)141909: \|2 rvk
084			\|a QP 620 \|0 (DE-625)141911: \|2 rvk
084			\|a QP 621 \|0 (DE-625)141912: \|2 rvk
100	1		\|a Peppers, Don \|e Verfasser \|0 (DE-588)113933142 \|4 aut
245	1	0	\|a Managing customer relationships \|b a strategic framework \|c Don Peppers, Martha Rogers
250			\|a 2nd ed
264		1	\|a Hoboken, N.J. \|b Wiley \|c 2011
300			\|a 1 Online-Ressource (xv, 512 p.)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
500			\|a Includes bibliographical references and index
650		4	\|a Customer relations / Management
650		4	\|a Consumers' preferences
650		4	\|a Relationship marketing
650		4	\|a Information storage and retrieval systems / Marketing
650	0	7	\|a Kundenorientierung \|0 (DE-588)4316837-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|2 gnd \|9 rswk-swf
689	0	0	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|D s
689	0	1	\|a Kundenorientierung \|0 (DE-588)4316837-1 \|D s
689	0	2	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|D s
689	0		\|8 1\p \|5 DE-604
700	1		\|a Rogers, Martha \|e Sonstige \|4 oth
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 978-0-470-42347-9
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 0-470-42347-1
856	4	0	\|u http://lib.myilibrary.com?id=381408 \|x Aggregator \|3 Volltext
912			\|a ZDB-26-MYL
940	1		\|q BTW_PDA_MIL_KAUF
999			\|a oai:aleph.bib-bvb.de:BVB01-027349719
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
966	e		\|u https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=644821 \|l BTW01 \|p ZDB-26-MYL \|q BTW_PDA_MIL_KAUF \|x Aggregator \|3 Volltext

Datensatz im Suchindex

_version_	1804152264768618496
any_adam_object
author	Peppers, Don
author_GND	(DE-588)113933142
author_facet	Peppers, Don
author_role	aut
author_sort	Peppers, Don
author_variant	d p dp
building	Verbundindex
bvnumber	BV041906049
classification_rvk	QP 612 QP 620 QP 621
collection	ZDB-26-MYL
ctrlnum	(OCoLC)817797599 (DE-599)BVBBV041906049
dewey-full	658.8/12
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/12
dewey-search	658.8/12
dewey-sort	3658.8 212
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2nd ed
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02205nmm a2200553zc 4500</leader><controlfield tag="001">BV041906049</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220214 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">140612s2011 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282253438</subfield><subfield code="c">MyiLibrary</subfield><subfield code="9">978-1-282-25343-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)817797599</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041906049</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-526</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Peppers, Don</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)113933142</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Managing customer relationships</subfield><subfield code="b">a strategic framework</subfield><subfield code="c">Don Peppers, Martha Rogers</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 512 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers' preferences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information storage and retrieval systems / Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rogers, Martha</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-42347-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-42347-1</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://lib.myilibrary.com?id=381408</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-26-MYL</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BTW_PDA_MIL_KAUF</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027349719</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=644821</subfield><subfield code="l">BTW01</subfield><subfield code="p">ZDB-26-MYL</subfield><subfield code="q">BTW_PDA_MIL_KAUF</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV041906049
illustrated	Not Illustrated
indexdate	2024-07-10T01:07:57Z
institution	BVB
isbn	9781282253438
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027349719
oclc_num	817797599
open_access_boolean
owner	DE-526
owner_facet	DE-526
physical	1 Online-Ressource (xv, 512 p.)
psigel	ZDB-26-MYL BTW_PDA_MIL_KAUF ZDB-26-MYL BTW_PDA_MIL_KAUF
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	Wiley
record_format	marc
spelling	Peppers, Don Verfasser (DE-588)113933142 aut Managing customer relationships a strategic framework Don Peppers, Martha Rogers 2nd ed Hoboken, N.J. Wiley 2011 1 Online-Ressource (xv, 512 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Rogers, Martha Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-42347-9 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-42347-1 http://lib.myilibrary.com?id=381408 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Peppers, Don Managing customer relationships a strategic framework Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4316837-1 (DE-588)4236865-0 (DE-588)4120697-6
title	Managing customer relationships a strategic framework
title_auth	Managing customer relationships a strategic framework
title_exact_search	Managing customer relationships a strategic framework
title_full	Managing customer relationships a strategic framework Don Peppers, Martha Rogers
title_fullStr	Managing customer relationships a strategic framework Don Peppers, Martha Rogers
title_full_unstemmed	Managing customer relationships a strategic framework Don Peppers, Martha Rogers
title_short	Managing customer relationships
title_sort	managing customer relationships a strategic framework
title_sub	a strategic framework
topic	Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Customer relations / Management Consumers' preferences Relationship marketing Information storage and retrieval systems / Marketing Kundenorientierung Kundenmanagement Marketingstrategie
url	http://lib.myilibrary.com?id=381408
work_keys_str_mv	AT peppersdon managingcustomerrelationshipsastrategicframework AT rogersmartha managingcustomerrelationshipsastrategicframework

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge