Connective branding: building brand equity in a demanding world
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, England
Wiley
c2008
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xxi, 358 p.) |
| ISBN: | 9780470512401 0470512407 9781282684065 |
Staff View
MARC
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Record in the Search Index
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| author_facet | Fisher-Buttinger, Claudia |
| author_role | aut |
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| author_variant | c f b cfb |
| building | Verbundindex |
| bvnumber | BV041905646 |
| collection | ZDB-26-MYL |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041905646 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:07:57Z |
| institution | BVB |
| isbn | 9780470512401 0470512407 9781282684065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027349316 |
| oclc_num | 733729130 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xxi, 358 p.) |
| psigel | ZDB-26-MYL |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Fisher-Buttinger, Claudia Verfasser aut Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster Chichester, West Sussex, England Wiley c2008 1 Online-Ressource (xxi, 358 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Brand name products / Management Brand name products / Valuation / Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s Corporate Identity (DE-588)4193565-2 s Stakeholder (DE-588)4300861-6 s 1\p DE-604 Vallaster, Christine Sonstige oth http://lib.myilibrary.com?id=268406 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fisher-Buttinger, Claudia Connective branding building brand equity in a demanding world Brand name products / Management Brand name products / Valuation / Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd Corporate Identity (DE-588)4193565-2 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4300861-6 (DE-588)4193565-2 (DE-588)4124261-0 (DE-588)4144679-3 |
| title | Connective branding building brand equity in a demanding world |
| title_auth | Connective branding building brand equity in a demanding world |
| title_exact_search | Connective branding building brand equity in a demanding world |
| title_full | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_fullStr | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_full_unstemmed | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_short | Connective branding |
| title_sort | connective branding building brand equity in a demanding world |
| title_sub | building brand equity in a demanding world |
| topic | Brand name products / Management Brand name products / Valuation / Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd Corporate Identity (DE-588)4193565-2 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products / Management Brand name products / Valuation / Management Branding (Marketing) Corporate image Stakeholder Corporate Identity Strategisches Management Markenpolitik |
| url | http://lib.myilibrary.com?id=268406 |
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