Connective branding: building brand equity in a demanding world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, England
Wiley
c2008
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxi, 358 p.) |
| ISBN: | 9780470512401 0470512407 9781282684065 |
Internformat
MARC
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| 020 | |a 0470512407 |c alk. paper |9 0-470-51240-7 | ||
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| 100 | 1 | |a Fisher-Buttinger, Claudia |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Connective branding |b building brand equity in a demanding world |c Claudia Fisher-Buttinger and Christine Vallaster |
| 264 | 1 | |a Chichester, West Sussex, England |b Wiley |c c2008 | |
| 300 | |a 1 Online-Ressource (xxi, 358 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Brand name products / Management | |
| 650 | 4 | |a Brand name products / Valuation / Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Corporate image | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Fisher-Buttinger, Claudia |
| author_facet | Fisher-Buttinger, Claudia |
| author_role | aut |
| author_sort | Fisher-Buttinger, Claudia |
| author_variant | c f b cfb |
| building | Verbundindex |
| bvnumber | BV041905646 |
| collection | ZDB-26-MYL |
| ctrlnum | (OCoLC)733729130 (DE-599)BVBBV041905646 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041905646 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:07:57Z |
| institution | BVB |
| isbn | 9780470512401 0470512407 9781282684065 |
| language | English |
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| oclc_num | 733729130 |
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| physical | 1 Online-Ressource (xxi, 358 p.) |
| psigel | ZDB-26-MYL |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Fisher-Buttinger, Claudia Verfasser aut Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster Chichester, West Sussex, England Wiley c2008 1 Online-Ressource (xxi, 358 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Brand name products / Management Brand name products / Valuation / Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s Corporate Identity (DE-588)4193565-2 s Stakeholder (DE-588)4300861-6 s 1\p DE-604 Vallaster, Christine Sonstige oth http://lib.myilibrary.com?id=268406 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fisher-Buttinger, Claudia Connective branding building brand equity in a demanding world Brand name products / Management Brand name products / Valuation / Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd Corporate Identity (DE-588)4193565-2 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4300861-6 (DE-588)4193565-2 (DE-588)4124261-0 (DE-588)4144679-3 |
| title | Connective branding building brand equity in a demanding world |
| title_auth | Connective branding building brand equity in a demanding world |
| title_exact_search | Connective branding building brand equity in a demanding world |
| title_full | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_fullStr | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_full_unstemmed | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_short | Connective branding |
| title_sort | connective branding building brand equity in a demanding world |
| title_sub | building brand equity in a demanding world |
| topic | Brand name products / Management Brand name products / Valuation / Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd Corporate Identity (DE-588)4193565-2 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products / Management Brand name products / Valuation / Management Branding (Marketing) Corporate image Stakeholder Corporate Identity Strategisches Management Markenpolitik |
| url | http://lib.myilibrary.com?id=268406 |
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