Marketing and social media: a guide for libraries, archives, and museums
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham, Md.
Rowman & Littlefield
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 295 S. graph. Darst. |
| ISBN: | 9780810890800 9780810890817 |
Internformat
MARC
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| 650 | 4 | |a Archives |x Marketing | |
| 650 | 4 | |a Museums |x Marketing | |
| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1804152258447802368 |
|---|---|
| adam_text | Titel: Marketing and social media
Autor: Koontz, Christie
Jahr: 2014
Contents
Preface ix
Acknowledgments xiii
1 A Customer Perspective 1
2 Marketing and Mission, Goals, and Objectives 11
3 Scan the Environments 25
4 SWOT: Strengths, Weaknesses, Opportunities, and Threats 43
5 Stakeholders 53
6 A Four-Step Model for Marketing 65
7 Marketing Research 73
8 Market Segmentation 95
9 Marketing Mix Strategy and Product 109
10 Price or Customer Costs 121
11 Place: Channels of Distribution 133
12 Promotion: Not the Same as Marketing! 149
13 Case Studies 169
14 Marketing Evaluation 241
15 Four Strategic Marketing Tools: Grant Writing, Public
Relations, Advocacy, Common Sense 259
16 Synergy and the Future 271
Annotated Bibliography
Index
281
287
|
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| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
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| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Book |
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| spelling | Koontz, Christie 1949- Verfasser (DE-588)142566799 aut Marketing and social media a guide for libraries, archives, and museums Christine Koontz and Lorri Mon Lanham, Md. Rowman & Littlefield 2014 XIII, 295 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Libraries Marketing Archives Marketing Museums Marketing Social media Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Museum (DE-588)4040795-0 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Archiv (DE-588)4002859-8 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Archiv (DE-588)4002859-8 s Museum (DE-588)4040795-0 s Soziomarketing (DE-588)4116549-4 s Soziale Software (DE-588)7550143-0 s DE-604 Mon, Lorri 1963- Verfasser (DE-588)1053541368 aut Erscheint auch als Online-Ausgabe 9780810890824 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027345982&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Koontz, Christie 1949- Mon, Lorri 1963- Marketing and social media a guide for libraries, archives, and museums Libraries Marketing Archives Marketing Museums Marketing Social media Soziomarketing (DE-588)4116549-4 gnd Soziale Software (DE-588)7550143-0 gnd Museum (DE-588)4040795-0 gnd Bibliothek (DE-588)4006439-6 gnd Archiv (DE-588)4002859-8 gnd |
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| title | Marketing and social media a guide for libraries, archives, and museums |
| title_auth | Marketing and social media a guide for libraries, archives, and museums |
| title_exact_search | Marketing and social media a guide for libraries, archives, and museums |
| title_full | Marketing and social media a guide for libraries, archives, and museums Christine Koontz and Lorri Mon |
| title_fullStr | Marketing and social media a guide for libraries, archives, and museums Christine Koontz and Lorri Mon |
| title_full_unstemmed | Marketing and social media a guide for libraries, archives, and museums Christine Koontz and Lorri Mon |
| title_short | Marketing and social media |
| title_sort | marketing and social media a guide for libraries archives and museums |
| title_sub | a guide for libraries, archives, and museums |
| topic | Libraries Marketing Archives Marketing Museums Marketing Social media Soziomarketing (DE-588)4116549-4 gnd Soziale Software (DE-588)7550143-0 gnd Museum (DE-588)4040795-0 gnd Bibliothek (DE-588)4006439-6 gnd Archiv (DE-588)4002859-8 gnd |
| topic_facet | Libraries Marketing Archives Marketing Museums Marketing Social media Soziomarketing Soziale Software Museum Bibliothek Archiv |
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