Understanding digital marketing: marketing strategies for engaging the digital generation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2014
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XX, 409 S. Ill., graph. Darst. |
| ISBN: | 9780749471026 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV041899814 | ||
| 003 | DE-604 | ||
| 005 | 20150409 | ||
| 007 | t | ||
| 008 | 140610s2014 ad|| |||| 00||| eng d | ||
| 020 | |a 9780749471026 |c pbk |9 978-0-7494-7102-6 | ||
| 035 | |a (OCoLC)881730495 | ||
| 035 | |a (DE-599)BVBBV041899814 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Ryan, Damian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Understanding digital marketing |b marketing strategies for engaging the digital generation |c Damian Ryan |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2014 | |
| 300 | |a XX, 409 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027343561 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804152254644617216 |
|---|---|
| any_adam_object | |
| author | Ryan, Damian |
| author_facet | Ryan, Damian |
| author_role | aut |
| author_sort | Ryan, Damian |
| author_variant | d r dr |
| building | Verbundindex |
| bvnumber | BV041899814 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)881730495 (DE-599)BVBBV041899814 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV041899814 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:07:48Z |
| institution | BVB |
| isbn | 9780749471026 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027343561 |
| oclc_num | 881730495 |
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| physical | XX, 409 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Ryan, Damian Verfasser aut Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan 3. ed. London [u.a.] Kogan Page 2014 XX, 409 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internet marketing Social media Strategic planning Marketing Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s World Wide Web 2.0 (DE-588)7548364-6 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-7103-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ryan, Damian Understanding digital marketing marketing strategies for engaging the digital generation Internet marketing Social media Strategic planning Marketing Management Strategisches Management (DE-588)4124261-0 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)7706419-7 (DE-588)7548364-6 (DE-588)4037589-4 |
| title | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_auth | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_exact_search | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_full | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan |
| title_fullStr | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan |
| title_full_unstemmed | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan |
| title_short | Understanding digital marketing |
| title_sort | understanding digital marketing marketing strategies for engaging the digital generation |
| title_sub | marketing strategies for engaging the digital generation |
| topic | Internet marketing Social media Strategic planning Marketing Management Strategisches Management (DE-588)4124261-0 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet marketing Social media Strategic planning Marketing Management Strategisches Management Online-Marketing World Wide Web 2.0 Marketing |
| work_keys_str_mv | AT ryandamian understandingdigitalmarketingmarketingstrategiesforengagingthedigitalgeneration |