Luxury brands in emerging markets:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2014
|
| Ausgabe: | 1st publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 214 S. Ill., graph. Darst. 23 cm |
| ISBN: | 9781137330529 |
Internformat
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Datensatz im Suchindex
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| adam_text |
Titel: Luxury brands in emerging markets
Autor: Atwal, Glyn
Jahr: 2014
Contents
List oflllustrations vii
Foreword ix
Acknowledgements xi
Notes on Contributors xii
Introduction 1
Glyn Atwal and Douglas Bryson
Part I Brazil
1 Understanding the Brazilian Luxury Consumer 7
Claudio Diniz, Glyn Atwal, and Douglas Bryson
2 Novel Luxury: Made in Brazil 17
Jonas Hoffmann
3 The Cultural Construction of Brazilian Bodies and Status 26
Nadma Ourahmoune, Bernardo Figueiredo, and Pilar Rojas
Part II Russia
4 How History, Culture, and Demography Drive Luxury
Consumption in Russia 49
Irina Kulikova and Frediric Godart
5 Distribution Options and Consumer Pro les in the Russian
Luxury Market 63
Dana Yadernaya
6 The Idiosyncrasies of Luxury Consumption in Russia 70
Paul Sanders and Paulina Tsimakhovich
Part III India
7 The Luxury Landscape in India: Consequences
for the Wine Sector 85
Kartik Dave, Glyn Atwal, and Douglas Bryson
8 From Local Taste to Luxury Experience: Insights into
Culinary Distinction 96
Nilanjana Sinha, Himadri Roy Chaudhuri, and Sitanath Mazumdar
vi Contents
9 The Rise of the Indian Female Luxury Consumer 105
Glyn Atwal, Soumya Jain, and Douglas Bryson
Part IV China
10 Drivers of China's Desire for Luxury and Consequences for
Luxury Brands 119
Frideric Godart and Yue Zhao
11 The Evolution of Luxury Consumption in China 130
Serena Rovai
12 Connecting with the Chinese Consumer 135
Kunal Sinha
13 Luxury in China: The End of Bling 148
Ben Cavender, Kevin Der Arslanian, and Conlyn Chan
14 Luxury Brands and Deriving Fashion Meanings in a Media
Context in Hong Kong 155
Tommy Tse and Len Tiu Wright
15 China: Incubator of Luxury's New Business Models 165
Michel Gutsatz
Part V New Frontier Markets
16 Towards a Definition of Authentic African Luxury:
Luxe Ubuntu 177
Swaady Martin-Leke and Elizabeth Ellis
17 Afro Luxe: The Meaning of Luxury in South Africa 187
Inka Crosswaite
18 Going beyond Misconceptions: Avoiding Pitfalls on the Route
to Sustainable Growth 201
Douglas Bryson and Glyn Atwal
Index 211 |
| any_adam_object | 1 |
| author2 | Atwal, Glyn |
| author2_role | edt |
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| building | Verbundindex |
| bvnumber | BV041893804 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)890361437 (DE-599)BSZ403200113 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st publ. |
| format | Book |
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| title | Luxury brands in emerging markets |
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| topic | Brand name products / Management Luxury goods industry Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Luxusgut (DE-588)4192138-0 gnd |
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