From great to gone: why FMCG companies are losing the race for customers
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham
Gower
2014
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (174 S.) |
| ISBN: | 9781472435569 9781472435576 9781472435583 |
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MARC
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| 245 | 1 | 0 | |a From great to gone |b why FMCG companies are losing the race for customers |c Peter Lorange and Jimmi Rembiszewski |
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| 650 | 4 | |a New products | |
| 650 | 4 | |a Strategic planning | |
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Record in the Search Index
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| author | Lorange, Peter 1943- Rembiszewski, Jimmi |
| author_GND | (DE-588)124178987 |
| author_facet | Lorange, Peter 1943- Rembiszewski, Jimmi |
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| author_sort | Lorange, Peter 1943- |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041891547 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:07:35Z |
| institution | BVB |
| isbn | 9781472435569 9781472435576 9781472435583 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027335464 |
| oclc_num | 878078444 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (174 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Gower |
| record_format | marc |
| spelling | Lorange, Peter 1943- Verfasser (DE-588)124178987 aut From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski Farnham Gower 2014 1 Online-Ressource (174 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing research Consumer behavior Consumer goods New products Strategic planning Electronic books Rembiszewski, Jimmi Verfasser aut |
| spellingShingle | Lorange, Peter 1943- Rembiszewski, Jimmi From great to gone why FMCG companies are losing the race for customers Marketing research Consumer behavior Consumer goods New products Strategic planning |
| title | From great to gone why FMCG companies are losing the race for customers |
| title_auth | From great to gone why FMCG companies are losing the race for customers |
| title_exact_search | From great to gone why FMCG companies are losing the race for customers |
| title_full | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_fullStr | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_full_unstemmed | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_short | From great to gone |
| title_sort | from great to gone why fmcg companies are losing the race for customers |
| title_sub | why FMCG companies are losing the race for customers |
| topic | Marketing research Consumer behavior Consumer goods New products Strategic planning |
| topic_facet | Marketing research Consumer behavior Consumer goods New products Strategic planning |
| work_keys_str_mv | AT lorangepeter fromgreattogonewhyfmcgcompaniesarelosingtheraceforcustomers AT rembiszewskijimmi fromgreattogonewhyfmcgcompaniesarelosingtheraceforcustomers |