From great to gone: why FMCG companies are losing the race for customers
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham
Gower
2014
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (174 S.) |
| ISBN: | 9781472435569 9781472435576 9781472435583 |
Internformat
MARC
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| 008 | 140603s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781472435569 |c Print |9 978-1-4724-3556-9 | ||
| 020 | |a 9781472435576 |c Online (PDF) |9 978-1-4724-3557-6 | ||
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| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.4/012 |2 23 | |
| 100 | 1 | |a Lorange, Peter |d 1943- |e Verfasser |0 (DE-588)124178987 |4 aut | |
| 245 | 1 | 0 | |a From great to gone |b why FMCG companies are losing the race for customers |c Peter Lorange and Jimmi Rembiszewski |
| 264 | 1 | |a Farnham |b Gower |c 2014 | |
| 300 | |a 1 Online-Ressource (174 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumer goods | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Strategic planning | |
| 653 | |a Electronic books | ||
| 700 | 1 | |a Rembiszewski, Jimmi |e Verfasser |4 aut | |
| 912 | |a ZDB-38-EBR | ||
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Datensatz im Suchindex
| _version_ | 1804152241384325120 |
|---|---|
| any_adam_object | |
| author | Lorange, Peter 1943- Rembiszewski, Jimmi |
| author_GND | (DE-588)124178987 |
| author_facet | Lorange, Peter 1943- Rembiszewski, Jimmi |
| author_role | aut aut |
| author_sort | Lorange, Peter 1943- |
| author_variant | p l pl j r jr |
| building | Verbundindex |
| bvnumber | BV041891547 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10856093 (OCoLC)878078444 (DE-599)BVBBV041891547 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041891547 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:07:35Z |
| institution | BVB |
| isbn | 9781472435569 9781472435576 9781472435583 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027335464 |
| oclc_num | 878078444 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (174 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Gower |
| record_format | marc |
| spelling | Lorange, Peter 1943- Verfasser (DE-588)124178987 aut From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski Farnham Gower 2014 1 Online-Ressource (174 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing research Consumer behavior Consumer goods New products Strategic planning Electronic books Rembiszewski, Jimmi Verfasser aut |
| spellingShingle | Lorange, Peter 1943- Rembiszewski, Jimmi From great to gone why FMCG companies are losing the race for customers Marketing research Consumer behavior Consumer goods New products Strategic planning |
| title | From great to gone why FMCG companies are losing the race for customers |
| title_auth | From great to gone why FMCG companies are losing the race for customers |
| title_exact_search | From great to gone why FMCG companies are losing the race for customers |
| title_full | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_fullStr | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_full_unstemmed | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_short | From great to gone |
| title_sort | from great to gone why fmcg companies are losing the race for customers |
| title_sub | why FMCG companies are losing the race for customers |
| topic | Marketing research Consumer behavior Consumer goods New products Strategic planning |
| topic_facet | Marketing research Consumer behavior Consumer goods New products Strategic planning |
| work_keys_str_mv | AT lorangepeter fromgreattogonewhyfmcgcompaniesarelosingtheraceforcustomers AT rembiszewskijimmi fromgreattogonewhyfmcgcompaniesarelosingtheraceforcustomers |