Pathways to public relations: histories of practice and profession
"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20t...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2014
|
| Schriftenreihe: | Routledge new directions in public relations and communication research
|
| Schlagworte: | |
| Zusammenfassung: | "Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVIII, 354 Seiten |
| ISBN: | 9780415660358 |
Internformat
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| 245 | 1 | 0 | |a Pathways to public relations |b histories of practice and profession |c edited by Burton Saint John III, Margot Opdycke Lamme and Jacquie L'Etang |
| 264 | 1 | |a London ; New York |b Routledge |c 2014 | |
| 300 | |a XVIII, 354 Seiten | ||
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| 490 | 0 | |a Routledge new directions in public relations and communication research | |
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| 520 | |a "Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field".. | ||
| 648 | 7 | |a Geschichte |2 gnd |9 rswk-swf | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Public Relations |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications Industries |2 bisacsh | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a BUSINESS & ECONOMICS / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Public Relations | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Industries / Media & Communications Industries | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author2 | St. John, Burton Lamme, Margot Opdycke L'Etang, Jacquie 1955- |
| author2_role | edt edt edt |
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| author_GND | (DE-588)1014991021 (DE-588)1014991560 (DE-588)132030306 |
| author_facet | St. John, Burton Lamme, Margot Opdycke L'Etang, Jacquie 1955- |
| building | Verbundindex |
| bvnumber | BV041883365 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1221 |
| callnumber-raw | HM1221 |
| callnumber-search | HM1221 |
| callnumber-sort | HM 41221 |
| callnumber-subject | HM - Sociology |
| classification_rvk | MS 7850 |
| ctrlnum | (OCoLC)882088003 (DE-599)BVBBV041883365 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| isbn | 9780415660358 |
| language | English |
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| series2 | Routledge new directions in public relations and communication research |
| spelling | Pathways to public relations histories of practice and profession edited by Burton Saint John III, Margot Opdycke Lamme and Jacquie L'Etang London ; New York Routledge 2014 XVIII, 354 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge new directions in public relations and communication research Includes bibliographical references and index "Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field".. Geschichte gnd rswk-swf BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh Industrie Wirtschaft Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Industries / Media & Communications Industries Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Geschichte z DE-604 St. John, Burton (DE-588)1014991021 edt Lamme, Margot Opdycke (DE-588)1014991560 edt L'Etang, Jacquie 1955- (DE-588)132030306 edt Erscheint auch als Online-Ausgabe, ebk 978-0-203-07418-3 |
| spellingShingle | Pathways to public relations histories of practice and profession BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh Industrie Wirtschaft Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Industries / Media & Communications Industries Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4143413-4 |
| title | Pathways to public relations histories of practice and profession |
| title_auth | Pathways to public relations histories of practice and profession |
| title_exact_search | Pathways to public relations histories of practice and profession |
| title_full | Pathways to public relations histories of practice and profession edited by Burton Saint John III, Margot Opdycke Lamme and Jacquie L'Etang |
| title_fullStr | Pathways to public relations histories of practice and profession edited by Burton Saint John III, Margot Opdycke Lamme and Jacquie L'Etang |
| title_full_unstemmed | Pathways to public relations histories of practice and profession edited by Burton Saint John III, Margot Opdycke Lamme and Jacquie L'Etang |
| title_short | Pathways to public relations |
| title_sort | pathways to public relations histories of practice and profession |
| title_sub | histories of practice and profession |
| topic | BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh Industrie Wirtschaft Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Industries / Media & Communications Industries Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Industries / Media & Communications Industries Industrie Wirtschaft Public relations Öffentlichkeitsarbeit Aufsatzsammlung |
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