Marketing value metrics: a new metrics model to measure marketing effectiveness
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2014
|
| Edition: | 2. ed. |
| Subjects: | |
| Item Description: | 1. Aufl. u.d.T.: Marketing accountability |
| Physical Description: | VIII, 317 S. graph. Darst. |
| ISBN: | 9780749468972 |
Staff View
MARC
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| author | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan |
| author_GND | (DE-588)118107585 |
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| id | DE-604.BV041880874 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:07:19Z |
| institution | BVB |
| isbn | 9780749468972 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027325000 |
| oclc_num | 903108451 |
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| owner_facet | DE-11 DE-1050 DE-473 DE-BY-UBG |
| physical | VIII, 317 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan Marketing accountability 2. ed. London [u.a.] Kogan Page 2014 VIII, 317 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: Marketing accountability Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Effizienzmessung (DE-588)4151076-8 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Effizienzmessung (DE-588)4151076-8 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Mouncey, Peter Verfasser aut Maklan, Stan Verfasser aut Erscheint auch als Online-Ausgabe 978-0-7494-6898-9 |
| spellingShingle | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan Marketing value metrics a new metrics model to measure marketing effectiveness Marketingmanagement (DE-588)4168907-0 gnd Effizienzmessung (DE-588)4151076-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4151076-8 (DE-588)4114528-8 |
| title | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_alt | Marketing accountability |
| title_auth | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_exact_search | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_full | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_fullStr | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_full_unstemmed | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_short | Marketing value metrics |
| title_sort | marketing value metrics a new metrics model to measure marketing effectiveness |
| title_sub | a new metrics model to measure marketing effectiveness |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Effizienzmessung (DE-588)4151076-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Marketingmanagement Effizienzmessung Mathematisches Modell |
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