Marketing value metrics: a new metrics model to measure marketing effectiveness
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2014
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | 1. Aufl. u.d.T.: Marketing accountability |
| Beschreibung: | VIII, 317 S. graph. Darst. |
| ISBN: | 9780749468972 |
Internformat
MARC
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| 008 | 140527s2014 d||| |||| 00||| eng d | ||
| 020 | |a 9780749468972 |9 978-0-7494-6897-2 | ||
| 035 | |a (OCoLC)903108451 | ||
| 035 | |a (DE-599)BVBBV041880874 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Marketing value metrics |b a new metrics model to measure marketing effectiveness |c Malcolm McDonald, Peter Mouncey and Stan Maklan |
| 246 | 1 | 3 | |a Marketing accountability |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2014 | |
| 300 | |a VIII, 317 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 1. Aufl. u.d.T.: Marketing accountability | ||
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| 650 | 0 | 7 | |a Mathematisches Modell |0 (DE-588)4114528-8 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Effizienzmessung |0 (DE-588)4151076-8 |D s |
| 689 | 0 | 2 | |a Mathematisches Modell |0 (DE-588)4114528-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mouncey, Peter |e Verfasser |4 aut | |
| 700 | 1 | |a Maklan, Stan |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-6898-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027325000 | ||
Datensatz im Suchindex
| _version_ | 1804152224765444096 |
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| any_adam_object | |
| author | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan |
| author_role | aut aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm p m pm s m sm |
| building | Verbundindex |
| bvnumber | BV041880874 |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)903108451 (DE-599)BVBBV041880874 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV041880874 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:07:19Z |
| institution | BVB |
| isbn | 9780749468972 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027325000 |
| oclc_num | 903108451 |
| open_access_boolean | |
| owner | DE-11 DE-1050 DE-473 DE-BY-UBG |
| owner_facet | DE-11 DE-1050 DE-473 DE-BY-UBG |
| physical | VIII, 317 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan Marketing accountability 2. ed. London [u.a.] Kogan Page 2014 VIII, 317 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: Marketing accountability Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Effizienzmessung (DE-588)4151076-8 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Effizienzmessung (DE-588)4151076-8 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Mouncey, Peter Verfasser aut Maklan, Stan Verfasser aut Erscheint auch als Online-Ausgabe 978-0-7494-6898-9 |
| spellingShingle | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan Marketing value metrics a new metrics model to measure marketing effectiveness Marketingmanagement (DE-588)4168907-0 gnd Effizienzmessung (DE-588)4151076-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4151076-8 (DE-588)4114528-8 |
| title | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_alt | Marketing accountability |
| title_auth | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_exact_search | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_full | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_fullStr | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_full_unstemmed | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_short | Marketing value metrics |
| title_sort | marketing value metrics a new metrics model to measure marketing effectiveness |
| title_sub | a new metrics model to measure marketing effectiveness |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Effizienzmessung (DE-588)4151076-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Marketingmanagement Effizienzmessung Mathematisches Modell |
| work_keys_str_mv | AT mcdonaldmalcolm marketingvaluemetricsanewmetricsmodeltomeasuremarketingeffectiveness AT mounceypeter marketingvaluemetricsanewmetricsmodeltomeasuremarketingeffectiveness AT maklanstan marketingvaluemetricsanewmetricsmodeltomeasuremarketingeffectiveness AT mcdonaldmalcolm marketingaccountability AT mounceypeter marketingaccountability AT maklanstan marketingaccountability |