APA-Zitierstil (7. Ausg.)

McDonald, M., Mouncey, P., & Maklan, S. (2014). Marketing value metrics: A new metrics model to measure marketing effectiveness (2. ed.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

McDonald, Malcolm, Peter Mouncey, und Stan Maklan. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. 2. ed. London [u.a.]: Kogan Page, 2014.

MLA-Zitierstil (9. Ausg.)

McDonald, Malcolm, et al. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. 2. ed. Kogan Page, 2014.