Harnessing the power of social media and web analytics:
"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"..
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
Information science reference
2014
|
| Schriftenreihe: | Premier reference source
|
| Schlagworte: | |
| Zusammenfassung: | "This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 305 S. graph. Darst. |
| ISBN: | 9781466651944 9781466651975 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041880705 | ||
| 003 | DE-604 | ||
| 005 | 20140806 | ||
| 007 | t | ||
| 008 | 140527s2014 xxud||| |||| 00||| eng d | ||
| 010 | |a 013051301 | ||
| 020 | |a 9781466651944 |c hardcover |9 978-1-4666-5194-4 | ||
| 020 | |a 9781466651975 |c (print & perpetual access) |9 978-1-4666-5197-5 | ||
| 035 | |a (OCoLC)915467503 | ||
| 035 | |a (DE-599)BVBBV041880705 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-11 | ||
| 050 | 0 | |a HF5415.1265 | |
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a AP 18420 |0 (DE-625)7052: |2 rvk | ||
| 100 | 1 | |a Ayanso, Anteneh |d 1972- |e Verfasser |0 (DE-588)1052826644 |4 aut | |
| 245 | 1 | 0 | |a Harnessing the power of social media and web analytics |c Anteneh Ayanso ; Kaveepean Lertwachara |
| 264 | 1 | |a Hershey, PA |b Information science reference |c 2014 | |
| 300 | |a XX, 305 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Premier reference source | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities".. | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Marketing research | |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Lertwachara, Kaveepan |e Verfasser |0 (DE-588)1052826806 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4666-5195-1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027324834 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804152224462405632 |
|---|---|
| any_adam_object | |
| author | Ayanso, Anteneh 1972- Lertwachara, Kaveepan |
| author_GND | (DE-588)1052826644 (DE-588)1052826806 |
| author_facet | Ayanso, Anteneh 1972- Lertwachara, Kaveepan |
| author_role | aut aut |
| author_sort | Ayanso, Anteneh 1972- |
| author_variant | a a aa k l kl |
| building | Verbundindex |
| bvnumber | BV041880705 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 18420 |
| ctrlnum | (OCoLC)915467503 (DE-599)BVBBV041880705 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01864nam a2200457 c 4500</leader><controlfield tag="001">BV041880705</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140806 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140527s2014 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">013051301</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466651944</subfield><subfield code="c">hardcover</subfield><subfield code="9">978-1-4666-5194-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466651975</subfield><subfield code="c">(print & perpetual access)</subfield><subfield code="9">978-1-4666-5197-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)915467503</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041880705</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 18420</subfield><subfield code="0">(DE-625)7052:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ayanso, Anteneh</subfield><subfield code="d">1972-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1052826644</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Harnessing the power of social media and web analytics</subfield><subfield code="c">Anteneh Ayanso ; Kaveepean Lertwachara</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, PA</subfield><subfield code="b">Information science reference</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 305 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lertwachara, Kaveepan</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1052826806</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-4666-5195-1</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027324834</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV041880705 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:07:19Z |
| institution | BVB |
| isbn | 9781466651944 9781466651975 |
| language | English |
| lccn | 013051301 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027324834 |
| oclc_num | 915467503 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XX, 305 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Information science reference |
| record_format | marc |
| series2 | Premier reference source |
| spelling | Ayanso, Anteneh 1972- Verfasser (DE-588)1052826644 aut Harnessing the power of social media and web analytics Anteneh Ayanso ; Kaveepean Lertwachara Hershey, PA Information science reference 2014 XX, 305 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Premier reference source Includes bibliographical references and index "This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities".. Internet marketing Internet advertising Social media Marketing research 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Lertwachara, Kaveepan Verfasser (DE-588)1052826806 aut Erscheint auch als Online-Ausgabe 978-1-4666-5195-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ayanso, Anteneh 1972- Lertwachara, Kaveepan Harnessing the power of social media and web analytics Internet marketing Internet advertising Social media Marketing research |
| subject_GND | (DE-588)4143413-4 |
| title | Harnessing the power of social media and web analytics |
| title_auth | Harnessing the power of social media and web analytics |
| title_exact_search | Harnessing the power of social media and web analytics |
| title_full | Harnessing the power of social media and web analytics Anteneh Ayanso ; Kaveepean Lertwachara |
| title_fullStr | Harnessing the power of social media and web analytics Anteneh Ayanso ; Kaveepean Lertwachara |
| title_full_unstemmed | Harnessing the power of social media and web analytics Anteneh Ayanso ; Kaveepean Lertwachara |
| title_short | Harnessing the power of social media and web analytics |
| title_sort | harnessing the power of social media and web analytics |
| topic | Internet marketing Internet advertising Social media Marketing research |
| topic_facet | Internet marketing Internet advertising Social media Marketing research Aufsatzsammlung |
| work_keys_str_mv | AT ayansoanteneh harnessingthepowerofsocialmediaandwebanalytics AT lertwacharakaveepan harnessingthepowerofsocialmediaandwebanalytics |