What would Google do?:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
HarperCollins
2010
|
| Ausgabe: | international ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 257 S. |
| ISBN: | 9780062063359 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041879313 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 140526s2010 |||| 00||| eng d | ||
| 020 | |a 9780062063359 |9 978-0-06-206335-9 | ||
| 035 | |a (OCoLC)881423301 | ||
| 035 | |a (DE-599)BVBBV041879313 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 | ||
| 082 | 0 | |a 338.76102504 |2 22/ger | |
| 082 | 0 | |a 658.4012 |2 22/ger | |
| 084 | |a QP 320 |0 (DE-625)141853: |2 rvk | ||
| 100 | 1 | |a Jarvis, Jeff |d 1954- |e Verfasser |0 (DE-588)137343345 |4 aut | |
| 245 | 1 | 0 | |a What would Google do? |c Jeff Jarvis |
| 250 | |a international ed. | ||
| 264 | 1 | |a New York |b HarperCollins |c 2010 | |
| 300 | |a IX, 257 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 610 | 2 | 7 | |a Google LLC |0 (DE-588)10122609-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Google LLC |0 (DE-588)10122609-3 |D b |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 2 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027323469&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027323469 | ||
Datensatz im Suchindex
| _version_ | 1804152222139809792 |
|---|---|
| adam_text | Titel: What would Google do?
Autor: Jarvis, Jeff
Jahr: 2010
Contents WWGD? 1 Google Rules 9 New Relationship • Give the people control and we will use it • Dell hell • Your worst customer is your best friend • Your best customer is your partner 11 New Architecture • The link changes everything • Do what you do best and link to the rest • Join a network • Be a platform • Think distributed 24 New Publicness • If you’re not searchable, you won’t be found • Everybody needs Googlejuice • Life is public, so is business • Your customers are your ad agency 40 New Society • Elegant organization 48 New Economy • Small is the new big 54 • I he post-scarcity economy • Join the open-source, gift economy • Ihe mass market is dead—long live the mass of niches
Contents vin • Google commodifies everything • Welcome to the Google economy New Business Reality • Atoms are a drag • Middlemen are doomed • Free is a business model • Decide what business you’re in 70 New Attitude 82 • There is an inverse relationship between control and trust • Trust the people • Listen • Make mistakes well • Life is a beta • Be honest • Be transparent • Collaborate • Don’t be evil New Speed 103 • Answers are instantaneous • Life is live • Mobs form in a flash New Imperatives 109 • Beware the cash cow in the coal mine • Encourage, enable, and protect innovation • Simplify, simplify • Get out of the way New Ethic 91 If Google Ruled the World 119 Media • The Google Times: Newspapers, post-paper • Googlewood: Entertainment, opened up • GoogleCollins: Killing the book to save it 123
Contents ix Advertising • And now, a word from Google’s sponsors 145 Retail 153 * Google Eats: A business built on openness • Google Shops: A company built on people Utilities 162 • Google Power Light: What Google would do • GT T: What Google should do Manufacturing • The Googlemobile: From secrecy to sharing • Google Cola: We re more than consumers 172 Service 182 • Google Air: A social marketplace of customers • Google Real Estate: Information is power Money • Google Capital: Money makes networks • The First Bank of Google: Markets minus middlemen 189 Public Welfare 199 • St. Google s Hospital: The benefits of publicness • Google Mutual Insurance: The business of cooperation Public Institutions 210 • Google U: Opening education • The United States of Google: Geeks rule Exceptions • PR and lawyers: Hopeless • God and Apple: Beyond Google? 222 Generation G 229 Continuing the conversation 243 Acknowledgments and disclosures 245 Index 247
|
| any_adam_object | 1 |
| author | Jarvis, Jeff 1954- |
| author_GND | (DE-588)137343345 |
| author_facet | Jarvis, Jeff 1954- |
| author_role | aut |
| author_sort | Jarvis, Jeff 1954- |
| author_variant | j j jj |
| building | Verbundindex |
| bvnumber | BV041879313 |
| classification_rvk | QP 320 |
| ctrlnum | (OCoLC)881423301 (DE-599)BVBBV041879313 |
| dewey-full | 338.76102504 658.4012 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 338 - Production 658 - General management |
| dewey-raw | 338.76102504 658.4012 |
| dewey-search | 338.76102504 658.4012 |
| dewey-sort | 3338.76102504 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | international ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01486nam a2200397 c 4500</leader><controlfield tag="001">BV041879313</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140526s2010 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780062063359</subfield><subfield code="9">978-0-06-206335-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)881423301</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041879313</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.76102504</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4012</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 320</subfield><subfield code="0">(DE-625)141853:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jarvis, Jeff</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137343345</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">What would Google do?</subfield><subfield code="c">Jeff Jarvis</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">international ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">HarperCollins</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IX, 257 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Google LLC</subfield><subfield code="0">(DE-588)10122609-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erfolgsfaktor</subfield><subfield code="0">(DE-588)4197034-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Google LLC</subfield><subfield code="0">(DE-588)10122609-3</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Erfolgsfaktor</subfield><subfield code="0">(DE-588)4197034-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027323469&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027323469</subfield></datafield></record></collection> |
| id | DE-604.BV041879313 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:07:17Z |
| institution | BVB |
| isbn | 9780062063359 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027323469 |
| oclc_num | 881423301 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | IX, 257 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | HarperCollins |
| record_format | marc |
| spelling | Jarvis, Jeff 1954- Verfasser (DE-588)137343345 aut What would Google do? Jeff Jarvis international ed. New York HarperCollins 2010 IX, 257 S. txt rdacontent n rdamedia nc rdacarrier Google LLC (DE-588)10122609-3 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Google LLC (DE-588)10122609-3 b Strategisches Management (DE-588)4124261-0 s Erfolgsfaktor (DE-588)4197034-2 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027323469&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jarvis, Jeff 1954- What would Google do? Google LLC (DE-588)10122609-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)10122609-3 (DE-588)4197034-2 (DE-588)4124261-0 |
| title | What would Google do? |
| title_auth | What would Google do? |
| title_exact_search | What would Google do? |
| title_full | What would Google do? Jeff Jarvis |
| title_fullStr | What would Google do? Jeff Jarvis |
| title_full_unstemmed | What would Google do? Jeff Jarvis |
| title_short | What would Google do? |
| title_sort | what would google do |
| topic | Google LLC (DE-588)10122609-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Google LLC Erfolgsfaktor Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027323469&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jarvisjeff whatwouldgoogledo |