The 21st century media (r)evolution: emergent communication practices
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Lang
2014
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | X, 486 S. graph. Darst. |
| ISBN: | 1433123517 9781433123511 9781433123528 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
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| 100 | 1 | |a Macnamara, Jim |d 1951- |e Verfasser |0 (DE-588)1053145217 |4 aut | |
| 245 | 1 | 0 | |a The 21st century media (r)evolution |b emergent communication practices |c Jim Macnamara |
| 246 | 1 | 3 | |a The twentyfirst century media (r)evolution |
| 246 | 1 | 0 | |a revolution evolution |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Lang |c 2014 | |
| 300 | |a X, 486 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Soziokultureller Wandel |0 (DE-588)4227561-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitale Revolution |0 (DE-588)7854804-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1806328014035746816 |
|---|---|
| adam_text |
CONTENTS
Preface
ix
Acknowledgements
xi
Chapter
1.
Introduction: Why and How We Should Re-Study Media
1
Chapter
2.
The New Mediaspeak
—
Talking About and Understanding
19
Media Today
Changing Media Terminology 1
9
What Is Web
2.0
and What Is All the Fuss About?
37
The Second Media Age
59
A Timeline of Key Web Developments
:
Web I
.
O-Web
3.0 61
Chapter
3.
Analyzing Today's
Mediascape
—
Philosophies, Theories
77
and Debates
Major Traditions of Media
Orinque.
77
Media Barons and Government Regulation Versus Net Neutrality
88
The Digital Divide
96
Community and Social Capital
104
Technological Determinism
117
The Less-Travelled Middle Ground and the. Beauty of Grey
121
Chapter
4.
Myths and Cyherbale, Trends and Tipping Points
129
The End of Endism 1
29
The Myth of Cyberspace and Cyberculture 1
3
1
VI
CONTENTS
The Disappearing Computer and Communications Network
137
Media Are Immaterial
138
Audience Fragmentation and Demassification
143
Chapter
5-
The Social Organization? How Organizations Are Using
161
Social Media
Organizations Jump on the Social Media Bandwagon 1
64
Gaps and Cracks In the Social Organization 1
66
International Research on Organizational Social Media Use 1
67
Transparency
—
Six Billion MobilelCell Phones Are Watching
Ì
83
Online Reputation
183
The 'Long Tail' and Other Benefits
185
Listening
—
The Forgotten Element of Voice and Communication
186
Engagement
188
Chapter
6.
E-Elections,
Е
-Government, E-Democracy
—
The Future
193
of Politics
The Mediated Public Sphere
196
The Emergent Online Public Sphere
199
The
Obama
Phenomenon
2008 200
The Emergent Public Sphere Internationally
202
The
2010
Australian National Election
203
The
2010
UK National Election
211
Obama
2012 213
Е
-Elections and E-Democracy In Europe and Asia
216
Online Activism and Democracy Movements
—
The 'Arab
Spńng'
218
Engaging Youth and Disengaged Citizens
222
What Constitutes Political Discussion and Participation?
235
Е
-Democracy and
Е
-Government—The Role of Emergent Media
238
Chapter
7.
The Future of Journalism
255
The Loss of Audiences
258
The Loss of Media Advertising
261
The Loss of Journalists
263
The Loss of Time
265
The Loss of 'Gatekeepers'
—
Disintermediation
268
The Rise of Citizen Journalism and Citizen Media
_
Threat or Benefit?
270
The Rise of Public Rehtions and Subsidized News
276
The Loss of 'Truth,' Objectivity' and Source Credibility
280
CONTENTS
VII
Disaggregaüon 291
Opportunities for a 'New New Journalism'
293
Chapter
8.
The Future of Advertising
309
Structural as Well As Economic Challenges
310
The Audiences That Got Away
312
Evolving Approaches in Advertising
313
Future Approaches
—
Relevancy Advertising and Other Ways
to 'Ad Value'
324
Chapter
9.
Future Media Business Models
333
Media Industry Strategy
—
Or Lack Thereof
334
Emergent Business Models
339
Big Data
—
Big Opportunities or Big Problems
357
Market Intelligence and Data v. Privacy
359
Chapter
10.
The Future of Public Relations
367
'Spin from Press Agentry to the
'Spinterneť
368
Professionalized PR
—
The Strategic Management Paradigm
371
Sociocultural
PR?
373
How PR Practitioners Use Social Media
374
How Practitioners
Shoule Use
Social Media
379
Emergent Media
Monitońng
and Analysis
382
Emergent Media Relations
384
ANew Paradigm of Public
Retenons
384
Chapter
11.
The Future of Community and Culture
391
Reclaiming 'Folk' Culture
392
identity Construction
—
New 'Technologies of the Self
393
Anomie
or Social Glue?
399
Engaging Youth
—
Generations X, Y,
Z
and
С
401
When Autonomy and Individualism Are Important
—
Online 'Greys'
404
Chapter
12.
Conclusions
409
References
417
Index
473 |
| any_adam_object | 1 |
| author | Macnamara, Jim 1951- |
| author_GND | (DE-588)1053145217 |
| author_facet | Macnamara, Jim 1951- |
| author_role | aut |
| author_sort | Macnamara, Jim 1951- |
| author_variant | j m jm |
| building | Verbundindex |
| bvnumber | BV041878255 |
| classification_rvk | AP 13950 |
| ctrlnum | (OCoLC)871058707 (DE-599)DNB1043934502 |
| dewey-full | 302.23 300 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction 300 - Social sciences |
| dewey-raw | 302.23 300 |
| dewey-search | 302.23 300 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| edition | 2. ed. |
| format | Book |
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| indexdate | 2024-08-03T01:30:33Z |
| institution | BVB |
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| spelling | Macnamara, Jim 1951- Verfasser (DE-588)1053145217 aut The 21st century media (r)evolution emergent communication practices Jim Macnamara The twentyfirst century media (r)evolution revolution evolution 2. ed. New York [u.a.] Lang 2014 X, 486 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Technische Innovation (DE-588)4431027-4 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Soziokultureller Wandel (DE-588)4227561-1 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Digitale Revolution (DE-588)7854804-4 s DE-604 Massenmedien (DE-588)4037877-9 s Neue Medien (DE-588)4196910-8 s Technische Innovation (DE-588)4431027-4 s Soziokultureller Wandel (DE-588)4227561-1 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-1-4539-1182-2 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4498835&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027322437&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Macnamara, Jim 1951- The 21st century media (r)evolution emergent communication practices Technische Innovation (DE-588)4431027-4 gnd Neue Medien (DE-588)4196910-8 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd Massenmedien (DE-588)4037877-9 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| subject_GND | (DE-588)4431027-4 (DE-588)4196910-8 (DE-588)4227561-1 (DE-588)4037877-9 (DE-588)7854804-4 |
| title | The 21st century media (r)evolution emergent communication practices |
| title_alt | The twentyfirst century media (r)evolution revolution evolution |
| title_auth | The 21st century media (r)evolution emergent communication practices |
| title_exact_search | The 21st century media (r)evolution emergent communication practices |
| title_full | The 21st century media (r)evolution emergent communication practices Jim Macnamara |
| title_fullStr | The 21st century media (r)evolution emergent communication practices Jim Macnamara |
| title_full_unstemmed | The 21st century media (r)evolution emergent communication practices Jim Macnamara |
| title_short | The 21st century media (r)evolution |
| title_sort | the 21st century media r evolution emergent communication practices |
| title_sub | emergent communication practices |
| topic | Technische Innovation (DE-588)4431027-4 gnd Neue Medien (DE-588)4196910-8 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd Massenmedien (DE-588)4037877-9 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| topic_facet | Technische Innovation Neue Medien Soziokultureller Wandel Massenmedien Digitale Revolution |
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