Verfügbarkeit: The new brand spirit

The new brand spirit: how communicating sustainability builds brands, reputations and profits

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Bibliographische Detailangaben
Hauptverfasser:	Conrad, Christian A. 1966- (VerfasserIn), Thompson, Marjorie Ellis 1957- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Farnham [u.a.] Gower 2013
Schlagworte:	Nachhaltigkeit Kommunikationspolitik Marke Corporate Social Responsibility Kommunikation Social responsibility of business. Business communication.
Online-Zugang:	Volltext
Beschreibung:	1 Online-Ressource (XXIII, 323 S.)
ISBN:	9781409465775 9781409465782

Internformat

MARC


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Datensatz im Suchindex

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spelling	Conrad, Christian A. 1966- Verfasser (DE-588)115697497 aut The new brand spirit how communicating sustainability builds brands, reputations and profits Christian Conrad and Marjorie Ellis Thompson Farnham [u.a.] Gower 2013 1 Online-Ressource (XXIII, 323 S.) txt rdacontent c rdamedia cr rdacarrier Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Social responsibility of business. Business communication. Corporate Social Responsibility (DE-588)7697760-2 s Kommunikation (DE-588)4031883-7 s Marke (DE-588)4074577-6 s DE-604 Nachhaltigkeit (DE-588)4326464-5 s Kommunikationspolitik (DE-588)4232471-3 s 1\p DE-604 Thompson, Marjorie Ellis 1957- Verfasser (DE-588)1044174803 aut Erscheint auch als Druckausgabe 0-566-09244-1 Erscheint auch als Druckausgabe 978-0-566-09244-2 http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=608881&site=ehost-live Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Conrad, Christian A. 1966- Thompson, Marjorie Ellis 1957- The new brand spirit how communicating sustainability builds brands, reputations and profits Nachhaltigkeit (DE-588)4326464-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marke (DE-588)4074577-6 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd
subject_GND	(DE-588)4326464-5 (DE-588)4232471-3 (DE-588)4074577-6 (DE-588)7697760-2 (DE-588)4031883-7
title	The new brand spirit how communicating sustainability builds brands, reputations and profits
title_auth	The new brand spirit how communicating sustainability builds brands, reputations and profits
title_exact_search	The new brand spirit how communicating sustainability builds brands, reputations and profits
title_full	The new brand spirit how communicating sustainability builds brands, reputations and profits Christian Conrad and Marjorie Ellis Thompson
title_fullStr	The new brand spirit how communicating sustainability builds brands, reputations and profits Christian Conrad and Marjorie Ellis Thompson
title_full_unstemmed	The new brand spirit how communicating sustainability builds brands, reputations and profits Christian Conrad and Marjorie Ellis Thompson
title_short	The new brand spirit
title_sort	the new brand spirit how communicating sustainability builds brands reputations and profits
title_sub	how communicating sustainability builds brands, reputations and profits
topic	Nachhaltigkeit (DE-588)4326464-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marke (DE-588)4074577-6 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd
topic_facet	Nachhaltigkeit Kommunikationspolitik Marke Corporate Social Responsibility Kommunikation
url	http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=608881&site=ehost-live
work_keys_str_mv	AT conradchristiana thenewbrandspirithowcommunicatingsustainabilitybuildsbrandsreputationsandprofits AT thompsonmarjorieellis thenewbrandspirithowcommunicatingsustainabilitybuildsbrandsreputationsandprofits

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