The brand IDEA: managing nonprofit brands with integrity, democracy and affinity
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco
Jossey Bass
2014
|
| Edition: | First ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVIII, 214 S. graph. Darst. |
| ISBN: | 9781118555835 9781118573303 9781118573402 |
Staff View
MARC
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Record in the Search Index
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| author | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- |
| author_GND | (DE-588)1047089017 |
| author_facet | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- |
| author_role | aut aut |
| author_sort | Laidler-Kylander, Nathalie |
| author_variant | n l k nlk j s s js jss |
| building | Verbundindex |
| bvnumber | BV041846570 |
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| ctrlnum | (OCoLC)871190947 (DE-599)BVBBV041846570 |
| dewey-full | 658.0 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.0 |
| dewey-search | 658.0 |
| dewey-sort | 3658.0 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First ed. |
| format | Electronic eBook |
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| id | DE-604.BV041846570 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:06:47Z |
| institution | BVB |
| isbn | 9781118555835 9781118573303 9781118573402 |
| language | English |
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| physical | XVIII, 214 S. graph. Darst. |
| publishDate | 2014 |
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| publisher | Jossey Bass |
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| spelling | Laidler-Kylander, Nathalie Verfasser aut The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel First ed. San Francisco Jossey Bass 2014 XVIII, 214 S. graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Nonprofit organizations / Management Nonprofit organizations / Marketing Management (DE-588)4037278-9 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 s Marketing (DE-588)4037589-4 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Stenzel, Julia Shepard 1964- Verfasser (DE-588)1047089017 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nonprofit organizations / Management Nonprofit organizations / Marketing Management (DE-588)4037278-9 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4293729-2 (DE-588)4037589-4 |
| title | The brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_auth | The brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_exact_search | The brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_full | The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel |
| title_fullStr | The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel |
| title_full_unstemmed | The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel |
| title_short | The brand IDEA |
| title_sort | the brand idea managing nonprofit brands with integrity democracy and affinity |
| title_sub | managing nonprofit brands with integrity, democracy and affinity |
| topic | Nonprofit organizations / Management Nonprofit organizations / Marketing Management (DE-588)4037278-9 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Nonprofit organizations / Management Nonprofit organizations / Marketing Management Nonprofit-Organisation Marketing |
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