The brand IDEA: managing nonprofit brands with integrity, democracy and affinity
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey Bass
2014
|
| Ausgabe: | First ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVIII, 214 S. graph. Darst. |
| ISBN: | 9781118555835 9781118573303 9781118573402 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
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| 005 | 20180412 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140514s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118555835 |9 978-1-118-55583-5 | ||
| 020 | |a 9781118573303 |c ebk |9 978-1-118-57330-3 | ||
| 020 | |a 9781118573402 |c ebk |9 978-1-118-57340-2 | ||
| 035 | |a (OCoLC)871190947 | ||
| 035 | |a (DE-599)BVBBV041846570 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.0 |b 23 | |
| 084 | |a QQ 000 |0 (DE-625)141967: |2 rvk | ||
| 100 | 1 | |a Laidler-Kylander, Nathalie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The brand IDEA |b managing nonprofit brands with integrity, democracy and affinity |c Nathalie Laidler-Kylande and Julia Shepard Stenzel |
| 250 | |a First ed. | ||
| 264 | 1 | |a San Francisco |b Jossey Bass |c 2014 | |
| 300 | |a XVIII, 214 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Nonprofit organizations / Management | |
| 650 | 4 | |a Nonprofit organizations / Marketing | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |D s |
| 689 | 1 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Stenzel, Julia Shepard |d 1964- |e Verfasser |0 (DE-588)1047089017 |4 aut | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804152190759075840 |
|---|---|
| any_adam_object | |
| author | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- |
| author_GND | (DE-588)1047089017 |
| author_facet | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- |
| author_role | aut aut |
| author_sort | Laidler-Kylander, Nathalie |
| author_variant | n l k nlk j s s js jss |
| building | Verbundindex |
| bvnumber | BV041846570 |
| classification_rvk | QQ 000 |
| ctrlnum | (OCoLC)871190947 (DE-599)BVBBV041846570 |
| dewey-full | 658.0 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.0 |
| dewey-search | 658.0 |
| dewey-sort | 3658.0 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First ed. |
| format | Electronic eBook |
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| id | DE-604.BV041846570 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:06:47Z |
| institution | BVB |
| isbn | 9781118555835 9781118573303 9781118573402 |
| language | English |
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| physical | XVIII, 214 S. graph. Darst. |
| publishDate | 2014 |
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| publisher | Jossey Bass |
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| spelling | Laidler-Kylander, Nathalie Verfasser aut The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel First ed. San Francisco Jossey Bass 2014 XVIII, 214 S. graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Nonprofit organizations / Management Nonprofit organizations / Marketing Management (DE-588)4037278-9 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 s Marketing (DE-588)4037589-4 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Stenzel, Julia Shepard 1964- Verfasser (DE-588)1047089017 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Laidler-Kylander, Nathalie Stenzel, Julia Shepard 1964- The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nonprofit organizations / Management Nonprofit organizations / Marketing Management (DE-588)4037278-9 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4293729-2 (DE-588)4037589-4 |
| title | The brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_auth | The brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_exact_search | The brand IDEA managing nonprofit brands with integrity, democracy and affinity |
| title_full | The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel |
| title_fullStr | The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel |
| title_full_unstemmed | The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel |
| title_short | The brand IDEA |
| title_sort | the brand idea managing nonprofit brands with integrity democracy and affinity |
| title_sub | managing nonprofit brands with integrity, democracy and affinity |
| topic | Nonprofit organizations / Management Nonprofit organizations / Marketing Management (DE-588)4037278-9 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Nonprofit organizations / Management Nonprofit organizations / Marketing Management Nonprofit-Organisation Marketing |
| work_keys_str_mv | AT laidlerkylandernathalie thebrandideamanagingnonprofitbrandswithintegritydemocracyandaffinity AT stenzeljuliashepard thebrandideamanagingnonprofitbrandswithintegritydemocracyandaffinity |