Stickier marketing: how to win customers in a digital age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2014
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index "In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing"-- |
| Beschreibung: | 1 Online-Ressource (267 S.) |
| ISBN: | 9780749471088 9780749471095 |
Internformat
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| 245 | 1 | 0 | |a Stickier marketing |b how to win customers in a digital age |c Grant Leboff |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing"-- | ||
| 505 | 0 | |a part one. Prologue -- part two. Setting the scene -- part three. Developing an effective marketing strategy -- part four. Communicating the message -- part five. It's not about you, it's about the customer -- part six. Epilogue | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Information technology / Social aspects | |
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Datensatz im Suchindex
| _version_ | 1804152186431602688 |
|---|---|
| any_adam_object | |
| author | Leboff, Grant |
| author_facet | Leboff, Grant |
| author_role | aut |
| author_sort | Leboff, Grant |
| author_variant | g l gl |
| building | Verbundindex |
| bvnumber | BV041843788 |
| collection | ZDB-38-EBR |
| contents | part one. Prologue -- part two. Setting the scene -- part three. Developing an effective marketing strategy -- part four. Communicating the message -- part five. It's not about you, it's about the customer -- part six. Epilogue |
| ctrlnum | (ZDB-30-PQE)ebr10834951 (OCoLC)869641788 (DE-599)BVBBV041843788 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV041843788 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:06:43Z |
| institution | BVB |
| isbn | 9780749471088 9780749471095 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027288415 |
| oclc_num | 869641788 |
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| physical | 1 Online-Ressource (267 S.) |
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| publishDate | 2014 |
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| publisher | Kogan Page |
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| spelling | Leboff, Grant Verfasser aut Sticky marketing Stickier marketing how to win customers in a digital age Grant Leboff Second edition London Kogan Page 2014 1 Online-Ressource (267 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing"-- part one. Prologue -- part two. Setting the scene -- part three. Developing an effective marketing strategy -- part four. Communicating the message -- part five. It's not about you, it's about the customer -- part six. Epilogue Gesellschaft Marketing Internet marketing Information technology / Social aspects Online-Marketing (DE-588)7706419-7 gnd rswk-swf Electronic books Online-Marketing (DE-588)7706419-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Leboff, Grant Stickier marketing how to win customers in a digital age part one. Prologue -- part two. Setting the scene -- part three. Developing an effective marketing strategy -- part four. Communicating the message -- part five. It's not about you, it's about the customer -- part six. Epilogue Gesellschaft Marketing Internet marketing Information technology / Social aspects Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Stickier marketing how to win customers in a digital age |
| title_alt | Sticky marketing |
| title_auth | Stickier marketing how to win customers in a digital age |
| title_exact_search | Stickier marketing how to win customers in a digital age |
| title_full | Stickier marketing how to win customers in a digital age Grant Leboff |
| title_fullStr | Stickier marketing how to win customers in a digital age Grant Leboff |
| title_full_unstemmed | Stickier marketing how to win customers in a digital age Grant Leboff |
| title_short | Stickier marketing |
| title_sort | stickier marketing how to win customers in a digital age |
| title_sub | how to win customers in a digital age |
| topic | Gesellschaft Marketing Internet marketing Information technology / Social aspects Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Gesellschaft Marketing Internet marketing Information technology / Social aspects Online-Marketing |
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