Neuromarketing in action: how to talk and sell to the brain
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
2014
|
| Subjects: | |
| Online Access: | DE-12 |
| Physical Description: | 1 Online-Ressource (280 S.) |
| ISBN: | 9780749469283 9780749469276 |
Staff View
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| author | Georges, Patrick 1953- Badoc, Michel Bayle-Tourtoulou, Anne-Sophie |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV041843470 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T07:18:01Z |
| institution | BVB |
| isbn | 9780749469283 9780749469276 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027288097 |
| oclc_num | 864140946 |
| open_access_boolean | |
| owner | DE-12 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| owner_facet | DE-12 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (280 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Georges, Patrick 1953- Badoc, Michel Bayle-Tourtoulou, Anne-Sophie Neuromarketing in action how to talk and sell to the brain Marketing Neuromarketing Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)7601901-9 |
| title | Neuromarketing in action how to talk and sell to the brain |
| title_auth | Neuromarketing in action how to talk and sell to the brain |
| title_exact_search | Neuromarketing in action how to talk and sell to the brain |
| title_full | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
| title_fullStr | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
| title_full_unstemmed | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
| title_short | Neuromarketing in action |
| title_sort | neuromarketing in action how to talk and sell to the brain |
| title_sub | how to talk and sell to the brain |
| topic | Marketing Neuromarketing Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Marketing Neuromarketing |
| work_keys_str_mv | AT georgespatrick neuromarketinginactionhowtotalkandselltothebrain AT badocmichel neuromarketinginactionhowtotalkandselltothebrain AT bayletourtoulouannesophie neuromarketinginactionhowtotalkandselltothebrain |