Neuromarketing in action: how to talk and sell to the brain
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
Kogan Page
2014
|
Schlagworte: | |
Online-Zugang: | DE-12 |
Beschreibung: | 1 Online-Ressource (280 S.) |
ISBN: | 9780749469283 9780749469276 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV041843470 | ||
003 | DE-604 | ||
005 | 20150626 | ||
007 | cr|uuu---uuuuu | ||
008 | 140513s2014 |||| o||u| ||||||eng d | ||
020 | |a 9780749469283 |c Online |9 978-0-7494-6928-3 | ||
020 | |a 9780749469276 |c Print |9 978-0-7494-6927-6 | ||
035 | |a (ZDB-30-PQE)ebr10809406 | ||
035 | |a (OCoLC)864140946 | ||
035 | |a (DE-599)BVBBV041843470 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
049 | |a DE-12 |a DE-863 |a DE-862 | ||
082 | 0 | |a 658.8001/9 |2 23 | |
084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
100 | 1 | |a Georges, Patrick |d 1953- |e Verfasser |0 (DE-588)1045564508 |4 aut | |
245 | 1 | 0 | |a Neuromarketing in action |b how to talk and sell to the brain |c Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
264 | 1 | |a London |b Kogan Page |c 2014 | |
300 | |a 1 Online-Ressource (280 S.) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 4 | |a Marketing | |
650 | 4 | |a Neuromarketing | |
650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
653 | |a Electronic books | ||
689 | 0 | 0 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Badoc, Michel |e Verfasser |0 (DE-588)170296458 |4 aut | |
700 | 1 | |a Bayle-Tourtoulou, Anne-Sophie |e Verfasser |0 (DE-588)1048227553 |4 aut | |
912 | |a ZDB-38-EBR | ||
940 | 1 | |q BSB_PDA_EBR_Kauf | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027288097 | |
966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1565360 |l DE-12 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext |
Datensatz im Suchindex
DE-BY-FWS_katkey | 567008 |
---|---|
_version_ | 1810406765740687360 |
adam_text | |
any_adam_object | |
author | Georges, Patrick 1953- Badoc, Michel Bayle-Tourtoulou, Anne-Sophie |
author_GND | (DE-588)1045564508 (DE-588)170296458 (DE-588)1048227553 |
author_facet | Georges, Patrick 1953- Badoc, Michel Bayle-Tourtoulou, Anne-Sophie |
author_role | aut aut aut |
author_sort | Georges, Patrick 1953- |
author_variant | p g pg m b mb a s b t asbt |
building | Verbundindex |
bvnumber | BV041843470 |
classification_rvk | QP 621 |
collection | ZDB-38-EBR |
ctrlnum | (ZDB-30-PQE)ebr10809406 (OCoLC)864140946 (DE-599)BVBBV041843470 |
dewey-full | 658.8001/9 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8001/9 |
dewey-search | 658.8001/9 |
dewey-sort | 3658.8001 19 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV041843470</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150626</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140513s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749469283</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-7494-6928-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749469276</subfield><subfield code="c">Print</subfield><subfield code="9">978-0-7494-6927-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10809406</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)864140946</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041843470</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8001/9</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Georges, Patrick</subfield><subfield code="d">1953-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1045564508</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Neuromarketing in action</subfield><subfield code="b">how to talk and sell to the brain</subfield><subfield code="c">Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (280 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Neuromarketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Badoc, Michel</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170296458</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bayle-Tourtoulou, Anne-Sophie</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1048227553</subfield><subfield code="4">aut</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027288097</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1565360</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV041843470 |
illustrated | Not Illustrated |
indexdate | 2024-09-17T04:00:34Z |
institution | BVB |
isbn | 9780749469283 9780749469276 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027288097 |
oclc_num | 864140946 |
open_access_boolean | |
owner | DE-12 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
owner_facet | DE-12 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
physical | 1 Online-Ressource (280 S.) |
psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | Kogan Page |
record_format | marc |
spellingShingle | Georges, Patrick 1953- Badoc, Michel Bayle-Tourtoulou, Anne-Sophie Neuromarketing in action how to talk and sell to the brain Marketing Neuromarketing Neuromarketing (DE-588)7601901-9 gnd |
subject_GND | (DE-588)7601901-9 |
title | Neuromarketing in action how to talk and sell to the brain |
title_auth | Neuromarketing in action how to talk and sell to the brain |
title_exact_search | Neuromarketing in action how to talk and sell to the brain |
title_full | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
title_fullStr | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
title_full_unstemmed | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
title_short | Neuromarketing in action |
title_sort | neuromarketing in action how to talk and sell to the brain |
title_sub | how to talk and sell to the brain |
topic | Marketing Neuromarketing Neuromarketing (DE-588)7601901-9 gnd |
topic_facet | Marketing Neuromarketing |
work_keys_str_mv | AT georgespatrick neuromarketinginactionhowtotalkandselltothebrain AT badocmichel neuromarketinginactionhowtotalkandselltothebrain AT bayletourtoulouannesophie neuromarketinginactionhowtotalkandselltothebrain |