Holdings: Handbook of market segmentation

Handbook of market segmentation: strategic targeting for business and technology firms

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Bibliographic Details
Main Author:	Weinstein, Art (Author)
Format:	Electronic eBook
Language:	English
Published:	New York [u.a.] Routledge [2004]
Edition:	1. ed.
Subjects:	Marktsegmentierung
Online Access:	DE-12 DE-12 DE-945 Volltext
Physical Description:	1 Online-Ressource (XVIII, 241 Seiten)
ISBN:	9780203862483
DOI:	10.4324/9780203862483

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MARC


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Record in the Search Index

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publishDate	2004
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publisher	Routledge
record_format	marc
spelling	Weinstein, Art Verfasser (DE-588)1280145234 aut Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein 1. ed. New York [u.a.] Routledge [2004] 1 Online-Ressource (XVIII, 241 Seiten) txt rdacontent c rdamedia cr rdacarrier Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-604 Erscheint auch als Druck-Ausgabe 978-0-7890-2156-4 0-7890-2156-0 Erscheint auch als Druck-Ausgabe 0-7890-2157-9 https://doi.org/10.4324/9780203862483 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Weinstein, Art Handbook of market segmentation strategic targeting for business and technology firms Marktsegmentierung (DE-588)4037644-8 gnd
subject_GND	(DE-588)4037644-8
title	Handbook of market segmentation strategic targeting for business and technology firms
title_auth	Handbook of market segmentation strategic targeting for business and technology firms
title_exact_search	Handbook of market segmentation strategic targeting for business and technology firms
title_full	Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein
title_fullStr	Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein
title_full_unstemmed	Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein
title_short	Handbook of market segmentation
title_sort	handbook of market segmentation strategic targeting for business and technology firms
title_sub	strategic targeting for business and technology firms
topic	Marktsegmentierung (DE-588)4037644-8 gnd
topic_facet	Marktsegmentierung
url	https://doi.org/10.4324/9780203862483
work_keys_str_mv	AT weinsteinart handbookofmarketsegmentationstrategictargetingforbusinessandtechnologyfirms

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