Technology entrepreneurship: bringing innovation to the marketplace

Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development

Saved in:
Bibliographic Details
Main Authors: Evers, Natasha (Author), Cunningham, James (Author), Hoholm, Thomas (Author)
Format: Book
Language:English
Published: Basingstoke [u.a.] Palgrave Macmillan 2014
Subjects:
Summary:Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development
Item Description:Literaturangaben
Physical Description:XXX, 394 S. graph. Darst. 24 cm
ISBN:9781137020109

THWS Schweinfurt Zentralbibliothek Lesesaal

Holdings details from THWS Schweinfurt Zentralbibliothek Lesesaal
Call Number: 2000 QP 624 E93 T2
Copy 1 ausleihbar Available Place a Hold